Spotify has announced the launch of a realistic sounding AI DJ that will play music and offer commentary on the songs and artists you're likely to enjoy.
This feature, first rolling out in beta, will deliver a curated lineup of music alongside commentary around the tracks and artists we think you'll like in a stunningly realistic voice. It will sort through the latest music and look back at some of your old favorites—maybe even resurfacing that song you haven't listened to for years. It will then review what you might enjoy and deliver a stream of songs picked just for you. And what's more, it constantly refreshes the lineup based on your feedback. If you're not feeling the vibe, just tap the DJ button and it will switch it up. The more you listen and tell the DJ what you like (and don't like!), the better its recommendations get. Think of it as the very best of Spotify's personalization—but as an AI DJ in your pocket.
Spotify offered some more details on how DJ works in a post this morning...
How It Works
The DJ knows you and your music taste so well that it will scan the latest releases we know you'll like, or take you back to that nostalgic playlist you had on repeat last year. Never before has listening felt so completely personal to each and every user, thanks to the powerful combination of:
● Spotify's personalization technology, which gives you a lineup of music recommendations based on what we know you like.
● Generative AI through the use of OpenAI technology. We put this in the hands of our music editors to provide you with insightful facts about the music, artists, or genres you're listening to. The expertise of our editors is something that's really important to our philosophy at Spotify.
We have experts in genres who know music and culture inside and out. And no one knows the music scene better than they do. With this generative AI tooling, our editors are able to scale their innate knowledge in ways never before possible.
● A dynamic AI voice platform from our Sonantic acquisition that brings to life stunningly realistic voices from text.
To create the voice model for the DJ, we partnered with our own Head of Cultural Partnerships, Xavier "X" Jernigan. Previously, X served as one of the hosts on Spotify's first (and personalized) morning show, The Get Up. His personality and voice resonated with our listeners and resulted in a loyal following for the podcast. His voice is the first model for the DJ, and we'll continue to iterate and innovate, as we do with all our products.
Where to find the DJ
Starting today, Spotify Premium users in the U.S. and Canada can follow these steps to try out the DJ.
1. Head to your Music Feed on Home in the Spotify mobile app on your iOS or Android device.
2. Tap Play on the DJ card.
3. Let Spotify do the rest! The DJ will serve a lineup of music alongside short commentary on the songs and artists, picked just for you.
4. Not feeling the vibe? Just hit the DJ button at the bottom right of the screen to be taken to a different genre, artist, or mood.
Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for updates.
This feature, first rolling out in beta, will deliver a curated lineup of music alongside commentary around the tracks and artists we think you'll like in a stunningly realistic voice. It will sort through the latest music and look back at some of your old favorites—maybe even resurfacing that song you haven't listened to for years. It will then review what you might enjoy and deliver a stream of songs picked just for you. And what's more, it constantly refreshes the lineup based on your feedback. If you're not feeling the vibe, just tap the DJ button and it will switch it up. The more you listen and tell the DJ what you like (and don't like!), the better its recommendations get. Think of it as the very best of Spotify's personalization—but as an AI DJ in your pocket.
Spotify offered some more details on how DJ works in a post this morning...
How It Works
The DJ knows you and your music taste so well that it will scan the latest releases we know you'll like, or take you back to that nostalgic playlist you had on repeat last year. Never before has listening felt so completely personal to each and every user, thanks to the powerful combination of:
● Spotify's personalization technology, which gives you a lineup of music recommendations based on what we know you like.
● Generative AI through the use of OpenAI technology. We put this in the hands of our music editors to provide you with insightful facts about the music, artists, or genres you're listening to. The expertise of our editors is something that's really important to our philosophy at Spotify.
We have experts in genres who know music and culture inside and out. And no one knows the music scene better than they do. With this generative AI tooling, our editors are able to scale their innate knowledge in ways never before possible.
● A dynamic AI voice platform from our Sonantic acquisition that brings to life stunningly realistic voices from text.
To create the voice model for the DJ, we partnered with our own Head of Cultural Partnerships, Xavier "X" Jernigan. Previously, X served as one of the hosts on Spotify's first (and personalized) morning show, The Get Up. His personality and voice resonated with our listeners and resulted in a loyal following for the podcast. His voice is the first model for the DJ, and we'll continue to iterate and innovate, as we do with all our products.
Where to find the DJ
Starting today, Spotify Premium users in the U.S. and Canada can follow these steps to try out the DJ.
1. Head to your Music Feed on Home in the Spotify mobile app on your iOS or Android device.
2. Tap Play on the DJ card.
3. Let Spotify do the rest! The DJ will serve a lineup of music alongside short commentary on the songs and artists, picked just for you.
4. Not feeling the vibe? Just hit the DJ button at the bottom right of the screen to be taken to a different genre, artist, or mood.
Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for updates.