Apple Announces Rihanna's Road to Halftime Ahead of Super Bowl LVII

Apple Music has announced Rihanna's Road to Halftime ahead of her upcoming Super Bowl LVII halftime show on Sunday, February 12, 2023 at the State Farm Stadium in Glendale, Arizona. The company recently entered into a multiyear partnership with the NFL to sponsor the event, replacing Pepsi.

To celebrate the big show, Apple is offering several new ways for fans to experience her music.

As the clock ticks closer to the big show, fans can experience Rihanna's music with the deeply enriched multidimensional sound of Apple Music. Starting today, subscribers can access the megastar's songs with Spatial Audio in Dolby Atmos, showcasing her heart-pumping anthems throughout her career mixing pop, rap, R&B, and EDM sounds under her ever-expanding umbrella.


"Rihanna is one of the most prolific artists of our time, and we, along with her many fans across the globe, cannot wait to see her take the stage at the first Apple Music Super Bowl Halftime Show," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "We are excited to celebrate Rihanna, and give her fans a new way to experience her music with Spatial Audio, as well as exclusive content from Apple Music."




Super Bowl LVII Halftime Show Press Conference
On February 9, 2023, at 10 a.m. MST, Apple Music Radio's Nadeska Alexis will interview Rihanna at the Super Bowl LVII Halftime Show Press Conference. Viewers can tune in live or watch on demand on Apple Music; on @AppleMusic's TikTok, Instagram, YouTube, and Twitter; or on the NFL Network.

Apple Music Sing with Rihanna
If fans want to sing along, the new Apple Music Sing feature allows them to take the mic on their favorite Rihanna songs to hit those solos, perform duets, sing backup, and more on all compatible iPhone and iPad models as well as the new Apple TV 4K.


Apple Music Radio
For the best seat in the house, the award-winning Apple Music Radio will be on the ground and in the stands to soundtrack all the festivities leading up to Rihanna's big night. Special exclusive programming will include "Halftime Hype Radio," a 10-part series reflecting on some of the most notable Super Bowl Halftime performances of all time; "Rihanna Revisited Radio," an eight-episode roundtable exploring the cultural impact of the elusive singer's catalog; and "Live from Super Bowl LVII," featuring daily live broadcasts that capture all of the excitement in Arizona leading into the weekend with Apple Music Radio hosts Zane Lowe, Ebro Darden, and Nadeska Alexis, plus an array of surprise special guests. It all wraps up on Monday, February 13, with "Halftime Recap Radio" to celebrate the debut of Apple Music's Super Bowl Halftime Show and recap this monumental moment in music. Listeners can tune in to Apple Music Radio at apple.co/_Radio.

NFL Team Playlists
And for fans looking to get ready for some football, Rihanna's Road to Halftime on Apple Music will include an official collection of 32 playlists featuring the top songs that each NFL team listens to in the locker room, the weight room, and on game day. Additional pregame moments will include exclusive warmup playlists curated by NFL players like Travis Kelce (Kansas City Chiefs), Stefon Diggs (Buffalo Bills), Trevon Diggs (Dallas Cowboys), Davante Adams (Las Vegas Raiders), and Dak Prescott (Dallas Cowboys), plus a throwback video playlist revisiting halftime performances from past games.

More details on the event at the link below...

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