December 30, 2024
Apple Captures 31% of TWS Market Following AirPods Pro 2 Launch [Chart]

Apple Captures 31% of TWS Market Following AirPods Pro 2 Launch [Chart]

Posted December 5, 2022 at 4:26pm by iClarified
Despite a 4% decline in the global smart personal audio market in Q3 2022, the True Wireless Stereo category grew 6% to 76.9 million units in the quarter.

According to Canalys, Apple (including Beats) saw a 34% increase in shipments and 31% market share thanks to the launch of the AirPods Pro 2. Samsung (including Harman subsidiaries) captured second place, but its shipments fell 15% despite a new Galaxy Buds2 Pro launch. India's boAt took third place with a 5% market share, but its growth rate slowed to 50%. Finally, Xiaomi and Skullcandy came fourth and fifth with 4% and 3% shares respectively.

Market leader Apple's AirPods Pro 2 launch gave the vendor a boost. It shipped 4.2 million units, accounting for 20% of all AirPods shipments. Despite also launching its latest flagship model, Samsung faced a different situation as Galaxy Buds shipments fell by 25%.


"The late August shipping date and the higher selling price of the Galaxy Buds2 Pro limited the market performance of the Galaxy Bud series in Q3," said Canalys Research Analyst Sherry Jin. "Samsung also took a more conservative approach in its bundling activities in Q3 to uphold the flagship positioning of its Pro series in its launch quarter."

More details in the full report linked below. Note: AirPods Pro 2 are still on sale for $199.99.

Read More


Apple Captures 31% of TWS Market Following AirPods Pro 2 Launch [Chart]


Apple Captures 31% of TWS Market Following AirPods Pro 2 Launch [Chart]
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments
You must login or register to add a comment...
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Sequoia
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS