Apple has the biggest impact on world consumers according to a poll by brandchannel.com. Microsoft and the United States Nation were the two brands the most in need of a remake.
The poll asked its readers to identify the brands with the greatest impact on their lives, and say how they affected readers' behavior and their view of the world.
Apple took first in six categories including most inspiring brand and the one readers cannot live without.
"Apple has clearly captured the hearts and minds by leading across most categories. Others, such as the USA nation brand, which ranks highly as most in need of a rebrand, requires help according to our readers," said brandchannel editor Jim Thompson.
After Apple, the most inspiring brands were Nike, Coca-Cola, Google, and Starbucks.
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The poll asked its readers to identify the brands with the greatest impact on their lives, and say how they affected readers' behavior and their view of the world.
Apple took first in six categories including most inspiring brand and the one readers cannot live without.
"Apple has clearly captured the hearts and minds by leading across most categories. Others, such as the USA nation brand, which ranks highly as most in need of a rebrand, requires help according to our readers," said brandchannel editor Jim Thompson.
After Apple, the most inspiring brands were Nike, Coca-Cola, Google, and Starbucks.
Read More