Peleton has announced that its many of its products and accessories, including the Peloton Bike, are now available on Amazon. The move follows slowing growth and shrinking margins that sparked speculation of an Apple acquisition. The Peloton Bike interfaces with Apple Watch to track your heart rate and close your rings.
Prior to today, Peloton's new products and accessories were sold, exclusively, through the brand's e-commerce site, inside sales channels and global showrooms. This collaboration allows Peloton to expand its distribution and more immediately engage millions of Peloton Members and prospective Members in a new channel for the brand, making products and accessories more readily accessible in Amazon stores. Customers can search for the products in Amazon stores to see if they are available for purchase and delivery in their area.
"Expanding our distribution channels through Amazon is a natural extension of our business and an organic way to increase access to our brand," said Peloton Chief Commercial Officer, Kevin Cornils. "We want to meet consumers where they are, and they are shopping on Amazon. Providing additional opportunities to expose people to Peloton is a clear next step, as we continue to generate excitement for our unparalleled connected fitness experience."
Peloton products available at launch will include:
● Peloton Bike: Original Peloton Bike | Indoor Stationary Exercise Bike with Immersive 22" HD Touchscreen. Priced at $1445 USD at launch.
● Peloton Guide: Strength Training Device with Built-In Camera Technology, Movement Tracker, and Handheld Remote with Voice Activation. Priced at $295 USD at launch.
ACCESSORIES:
● Peloton Cycling Shoes for Bike and Bike+ with Delta-Compatible Bike Cleats
● Peloton Altos Cycling Shoe for Bike and Bike+ with Single Loop Strap and Delta-Compatible Bike Cleats
● Peloton Bike Mat - 72 x 36 inches with 4 mm Thickness, Compatible with Peloton Bike or Bike+
● Peloton Light Weights | Set of Two Sweat-Proof Weights with Nonslip Grip, Designed to Fit in the Back of Peloton Bike and Bike+
● Peloton Yoga Strap - 6 ft. Adjustable and Durable Nylon Strap with Corrosion Resistant Zinc Alloy Rings, for Stretching, Pilates, and Exercise
● Peloton Yoga Blocks | Set of Two EVA Foam Blocks for Beginner and Advanced Yoga, 9 x 6 x 4 inches
● Peloton Reversible Workout Mat | 71" x 26" with 5 mm Thickness, Premium Heavy-Duty Floor & Yoga Mat, Tear & Scratch Resistant
● Peloton Heart Rate Band | Arm Band with Rechargeable Battery, Sweatproof Design, and Bluetooth® compatible
● Peloton Dumbbells | Ergonomically Designed Pair of Cast Iron Weights With Urethane Coating and Nonslip Grip, Available in Set of Two
● Peloton Glass Water Bottle | 16 oz. Bottle With Nonslip Silicone Sleeve, Easy-Screw Top Opening, and Travel-Friendly Handle
Check out the Amazon Peloton store at the link below...
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Prior to today, Peloton's new products and accessories were sold, exclusively, through the brand's e-commerce site, inside sales channels and global showrooms. This collaboration allows Peloton to expand its distribution and more immediately engage millions of Peloton Members and prospective Members in a new channel for the brand, making products and accessories more readily accessible in Amazon stores. Customers can search for the products in Amazon stores to see if they are available for purchase and delivery in their area.
"Expanding our distribution channels through Amazon is a natural extension of our business and an organic way to increase access to our brand," said Peloton Chief Commercial Officer, Kevin Cornils. "We want to meet consumers where they are, and they are shopping on Amazon. Providing additional opportunities to expose people to Peloton is a clear next step, as we continue to generate excitement for our unparalleled connected fitness experience."
Peloton products available at launch will include:
● Peloton Bike: Original Peloton Bike | Indoor Stationary Exercise Bike with Immersive 22" HD Touchscreen. Priced at $1445 USD at launch.
● Peloton Guide: Strength Training Device with Built-In Camera Technology, Movement Tracker, and Handheld Remote with Voice Activation. Priced at $295 USD at launch.
ACCESSORIES:
● Peloton Cycling Shoes for Bike and Bike+ with Delta-Compatible Bike Cleats
● Peloton Altos Cycling Shoe for Bike and Bike+ with Single Loop Strap and Delta-Compatible Bike Cleats
● Peloton Bike Mat - 72 x 36 inches with 4 mm Thickness, Compatible with Peloton Bike or Bike+
● Peloton Light Weights | Set of Two Sweat-Proof Weights with Nonslip Grip, Designed to Fit in the Back of Peloton Bike and Bike+
● Peloton Yoga Strap - 6 ft. Adjustable and Durable Nylon Strap with Corrosion Resistant Zinc Alloy Rings, for Stretching, Pilates, and Exercise
● Peloton Yoga Blocks | Set of Two EVA Foam Blocks for Beginner and Advanced Yoga, 9 x 6 x 4 inches
● Peloton Reversible Workout Mat | 71" x 26" with 5 mm Thickness, Premium Heavy-Duty Floor & Yoga Mat, Tear & Scratch Resistant
● Peloton Heart Rate Band | Arm Band with Rechargeable Battery, Sweatproof Design, and Bluetooth® compatible
● Peloton Dumbbells | Ergonomically Designed Pair of Cast Iron Weights With Urethane Coating and Nonslip Grip, Available in Set of Two
● Peloton Glass Water Bottle | 16 oz. Bottle With Nonslip Silicone Sleeve, Easy-Screw Top Opening, and Travel-Friendly Handle
Check out the Amazon Peloton store at the link below...
Read More