Netflix has announced that it is testing a surcharge for password sharing ahead of a likely crackdown on users who share their accounts with other households.
The company says password sharing has affected its ability to invest in new content.
We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans. While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households - impacting our ability to invest in great new TV and films for our members.
Starting in the next few weeks Netflix will launch and test two new "features" for members in Chile, Costa Rica, and Peru:
● Add an Extra Member: Members on our Standard and Premium plans will be able to add sub accounts for up to two people they don’t live with - each with their own profile, personalized recommendations, login and password - at a lower price: 2,380 CLP in Chile, 2.99 USD in Costa Rica, and 7.9 PEN in Peru;
● Transfer Profile to a New Account: Members on our Basic, Standard, and Premium plans can enable people who share their account to transfer profile information either to a new account or an Extra Member sub account - keeping the viewing history, My List, and personalized recommendations.
Netflix says it will be "working to understand the utility of these two features" in the three test countries before it implements changes anywhere else in the world.
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The company says password sharing has affected its ability to invest in new content.
We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans. While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households - impacting our ability to invest in great new TV and films for our members.
Starting in the next few weeks Netflix will launch and test two new "features" for members in Chile, Costa Rica, and Peru:
● Add an Extra Member: Members on our Standard and Premium plans will be able to add sub accounts for up to two people they don’t live with - each with their own profile, personalized recommendations, login and password - at a lower price: 2,380 CLP in Chile, 2.99 USD in Costa Rica, and 7.9 PEN in Peru;
● Transfer Profile to a New Account: Members on our Basic, Standard, and Premium plans can enable people who share their account to transfer profile information either to a new account or an Extra Member sub account - keeping the viewing history, My List, and personalized recommendations.
Netflix says it will be "working to understand the utility of these two features" in the three test countries before it implements changes anywhere else in the world.
Read More