Apple has topped Interbrand's list of the Best Global Brands for the ninth year in a row.
Apple #1 (US$408,251m) once again takes the top spot in the table, followed by Amazon #2 (US$249,249m). Having overtaken Google in 2020, Microsoft #3 (US$210,191m) has preserved its place in the top three. The top three brands account for a third (33%) of the total table value this year.
Rounding out the top ten is Google #4 (US$196,811m), Samsung #5 (US$74,635m), Coca-Cola #6 (US$57,488m), Toyota #7 (US$54,107m), Mercedes-Benz #8 (US$50,866m), McDonald's #9 (US$45,865m) and Disney #10 (US$44,183m).
The top 100 brands are now valued at US$2.67 billion – up 15% from 2020 – the highest ever growth rate in the 22-year history of Interbrand's Best Global Brands. Tesla was the fastest growing brand with a 184% increase in brand value moving it up 26 places to #14.
"Direction, Agility and Participation are three key themes we've seen driving brand growth over the past year. Perhaps unsurprisingly, given the constantly evolving business landscape, employee buy-in, adapting to change and a strong customer base have helped certain brands to thrive," commented Charles Trevail, Global CEO, Interbrand. "It's worth calling out Tesla's growth over the past year - a three-figure increase in brand value is unprecedented in the past 22 years of Best Global Brands. Tesla is a brand that epitomises the importance of brand Direction, Agility and Participation, so I'm unsurprised Tesla made the biggest leap up the Best Global Brands ranking in 2021."
Check out the full report at the link below...
Read More
Apple #1 (US$408,251m) once again takes the top spot in the table, followed by Amazon #2 (US$249,249m). Having overtaken Google in 2020, Microsoft #3 (US$210,191m) has preserved its place in the top three. The top three brands account for a third (33%) of the total table value this year.
Rounding out the top ten is Google #4 (US$196,811m), Samsung #5 (US$74,635m), Coca-Cola #6 (US$57,488m), Toyota #7 (US$54,107m), Mercedes-Benz #8 (US$50,866m), McDonald's #9 (US$45,865m) and Disney #10 (US$44,183m).
The top 100 brands are now valued at US$2.67 billion – up 15% from 2020 – the highest ever growth rate in the 22-year history of Interbrand's Best Global Brands. Tesla was the fastest growing brand with a 184% increase in brand value moving it up 26 places to #14.
"Direction, Agility and Participation are three key themes we've seen driving brand growth over the past year. Perhaps unsurprisingly, given the constantly evolving business landscape, employee buy-in, adapting to change and a strong customer base have helped certain brands to thrive," commented Charles Trevail, Global CEO, Interbrand. "It's worth calling out Tesla's growth over the past year - a three-figure increase in brand value is unprecedented in the past 22 years of Best Global Brands. Tesla is a brand that epitomises the importance of brand Direction, Agility and Participation, so I'm unsurprised Tesla made the biggest leap up the Best Global Brands ranking in 2021."
Check out the full report at the link below...
Read More