Nearly 40% of Blackberry users continue to prefer Apple's iPhone as their next smartphone purchase but a third of them would also switch to Android, according to semi-annual survey by Crowd Science.
The survey found that Android and iPhone users were very loyal with 90% of each user group planning to stick with their current brand when buying their next phone.
When asked if they would swap their current phone for a Google Nexus One, 32% of Blackberry users said "yes", compared with just 9% of iPhone users. This figure multiplied to 60% for users of smartphones not made by Blackberry or Apple.
"These results show that the restlessness of Blackberry users with their current brand hasn't just been driven by the allure of iPhone," said John Martin, CEO of Crowd Science. "Rather, Blackberry as a brand just isn't garnering the loyalty seen with other mobile operating systems."
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The survey found that Android and iPhone users were very loyal with 90% of each user group planning to stick with their current brand when buying their next phone.
When asked if they would swap their current phone for a Google Nexus One, 32% of Blackberry users said "yes", compared with just 9% of iPhone users. This figure multiplied to 60% for users of smartphones not made by Blackberry or Apple.
"These results show that the restlessness of Blackberry users with their current brand hasn't just been driven by the allure of iPhone," said John Martin, CEO of Crowd Science. "Rather, Blackberry as a brand just isn't garnering the loyalty seen with other mobile operating systems."
Read More