iClarified - 2021-04-20 11:00:52
And that's all for today! Thanks for joining us and please follow iClarified on Twitter, Facebook, Google , or RSS for more details on each product announced today.
iClarified - 2021-04-20 11:00:33
iClarified - 2021-04-20 10:59:56
Recapping announcements. Apple Card Family. Apple Podcasts. Purple finish for iPhone 12 and iPhone 12 mini. AirTag. Apple TV 4K and redesigned Siri Remote. New iMac. New iPad Pro with M1 chip.
iClarified - 2021-04-20 10:58:59
Now back to Tim
iClarified - 2021-04-20 10:58:21
iClarified - 2021-04-20 10:57:11
iClarified - 2021-04-20 10:56:59
New ad
iClarified - 2021-04-20 10:56:54
Available to order April 30. Release in May
iClarified - 2021-04-20 10:56:35
iClarified - 2021-04-20 10:56:25
$799 for 11-inch. $1099 for 12.9-inch
iClarified - 2021-04-20 10:56:09
iClarified - 2021-04-20 10:55:32
Magic Keyboard now available in white
iClarified - 2021-04-20 10:55:17
Scribble now has support for five additional languages
iClarified - 2021-04-20 10:55:00
Accessories...
iClarified - 2021-04-20 10:54:31
iClarified - 2021-04-20 10:53:58
Video showcasing developers opinions on new iPad Pro
iClarified - 2021-04-20 10:53:09
iClarified - 2021-04-20 10:51:15
iClarified - 2021-04-20 10:51:12
12.9-inch iPad Pro is 6.4mm thin.
iClarified - 2021-04-20 10:50:40
iClarified - 2021-04-20 10:50:38
There are over 2500 local dimming zones.
iClarified - 2021-04-20 10:50:31
There are over 10,000 LEDs on the 12.9-inch iPad Pro. Compare that to 72 on the previous iPad Pro.
iClarified - 2021-04-20 10:50:04
We had to rethink how the display creates light. Array of LED used across the back of the display. We developed a mini-LED
iClarified - 2021-04-20 10:49:27
iClarified - 2021-04-20 10:49:15
iClarified - 2021-04-20 10:49:11
New Liquid Retina XDR display, with 1000 nits of full screen brightness. 1600 peak brights. 1000000:1 contrast ratio
iClarified - 2021-04-20 10:48:18
iClarified - 2021-04-20 10:48:06
Now talking about the display
iClarified - 2021-04-20 10:47:12
iClarified - 2021-04-20 10:47:10
Center Stage keeps you in the centre of the view. Automatically pans to keep you in the shot.
iClarified - 2021-04-20 10:46:54
TrueDepth camera system includes all new ultra-wide camera with 12MP sensor, 122 degree field of view, enabling Center Stage
iClarified - 2021-04-20 10:46:35
iClarified - 2021-04-20 10:46:20
In low light conditions ISP and lidar scanner quickly and accurate focus images
iClarified - 2021-04-20 10:45:53
Smart HDR 3
iClarified - 2021-04-20 10:45:09
Built-in "studio quality" mics
iClarified - 2021-04-20 10:44:50
Camera improvements
iClarified - 2021-04-20 10:44:31
iClarified - 2021-04-20 10:44:15
mmWave supported in the US
iClarified - 2021-04-20 10:44:11
iClarified - 2021-04-20 10:43:43
iPad Pro also gets 5G support
iClarified - 2021-04-20 10:43:33
External displays supported up to 6K
iClarified - 2021-04-20 10:43:08
up to 40gbps
iClarified - 2021-04-20 10:42:56
Adding Thunderbolt with USB4 support
iClarified - 2021-04-20 10:42:30
2TB configuration
iClarified - 2021-04-20 10:42:00
16-core Apple neural engine
iClarified - 2021-04-20 10:41:50
iClarified - 2021-04-20 10:41:39
Support for the latest playstation or xbox controllers
iClarified - 2021-04-20 10:41:02
iClarified - 2021-04-20 10:40:29
Next level performance. 8-core design offers 50% jump in performance over last iPad.
iClarified - 2021-04-20 10:39:19
Apple has put the M1 chip in the iPad Pro!
iClarified - 2021-04-20 10:37:36
iClarified - 2021-04-20 10:37:29
iClarified - 2021-04-20 10:37:27
iClarified - 2021-04-20 10:37:24
iClarified - 2021-04-20 10:37:21
iClarified - 2021-04-20 10:37:12
New iMac costs $1299 in four colors and $1499 in seven colors. Will be available to preorder on April 30. Releases in May
iClarified - 2021-04-20 10:36:58
iClarified - 2021-04-20 10:35:13
Playing ad for new iMac
iClarified - 2021-04-20 10:35:11
iClarified - 2021-04-20 10:34:14
iClarified - 2021-04-20 10:34:06
Magic Trackpad has refined shape to match new keyboard
iClarified - 2021-04-20 10:33:55
iClarified - 2021-04-20 10:33:54
Magic Keyboard with Touch ID and Keypad too
iClarified - 2021-04-20 10:33:40
iClarified - 2021-04-20 10:33:33
Touch ID keyboard
iClarified - 2021-04-20 10:33:16
Magic Keyboard with new emoji, spotlight, dictation, do not disturb.
iClarified - 2021-04-20 10:33:12
iClarified - 2021-04-20 10:33:01
Three types of keyboards. Color matched.
iClarified - 2021-04-20 10:32:49
Power adapter has ethernet port
iClarified - 2021-04-20 10:30:45
Up to 2X faster graphics than previous model
iClarified - 2021-04-20 10:30:18
Up to 85% faster than previous 21-inch models.
iClarified - 2021-04-20 10:30:01
Now touting improved performance for browsing, games, creative, etc.
iClarified - 2021-04-20 10:28:38
iClarified - 2021-04-20 10:28:38
iMac now supports spatial audio
iClarified - 2021-04-20 10:28:23
Each set has high performance tweeter.
iClarified - 2021-04-20 10:28:13
Increased power driving sound system. Two pairs of force-cancelling woofers.
iClarified - 2021-04-20 10:27:47
iClarified - 2021-04-20 10:27:28
"Studio quality" three mic array
iClarified - 2021-04-20 10:26:30
iClarified - 2021-04-20 10:26:26
1080p FaceTime HD camera with larger sensor
iClarified - 2021-04-20 10:26:07
iMac camera, mic and speakers taken to whole new level
iClarified - 2021-04-20 10:25:37
iClarified - 2021-04-20 10:25:36
True Tone
iClarified - 2021-04-20 10:25:31
500 nits of brightness
iClarified - 2021-04-20 10:25:29
iClarified - 2021-04-20 10:25:19
24" model
iClarified - 2021-04-20 10:24:56
11.5mm thin
iClarified - 2021-04-20 10:24:48
iClarified - 2021-04-20 10:24:42
Under 10db for typical use
iClarified - 2021-04-20 10:24:34
Bulky thermal system replaced by just two small fans.
iClarified - 2021-04-20 10:24:24
Talking about system on chip M1
iClarified - 2021-04-20 10:23:30
iClarified - 2021-04-20 10:22:56
Seven colors
iClarified - 2021-04-20 10:22:50
iClarified - 2021-04-20 10:22:03
Colors!
iClarified - 2021-04-20 10:21:56
New iMac!
iClarified - 2021-04-20 10:21:43
Thrilled to introduce Mac that has been built from ground up around M1
iClarified - 2021-04-20 10:21:15
There are now thousands of apps available that take advantage of M1 and Big Sur.
iClarified - 2021-04-20 10:20:32
iClarified - 2021-04-20 10:20:19
John is up to talk about Mac
iClarified - 2021-04-20 10:19:53
iClarified - 2021-04-20 10:19:47
iClarified - 2021-04-20 10:18:50
$179 for 32GB, $199 for 64GB. Available to order on April 30. Release in May.
iClarified - 2021-04-20 10:18:18
Now has power button. Siri button on side. Made from recycled Aluminum
iClarified - 2021-04-20 10:17:28
Redesigned Siri remote
iClarified - 2021-04-20 10:17:27
iClarified - 2021-04-20 10:17:18
iClarified - 2021-04-20 10:17:08
Your iPhone will be used to calibrate video output
iClarified - 2021-04-20 10:16:36
New Color Balance feature
iClarified - 2021-04-20 10:16:23
Enhanced AirPlay to support high frame rate HDR
iClarified - 2021-04-20 10:15:49
Can now play HDR in high frame rate
iClarified - 2021-04-20 10:15:27
Now built with A12 Bionic.
iClarified - 2021-04-20 10:15:21
The next generation of Apple TV 4K!!
iClarified - 2021-04-20 10:14:47
Possible new ATV coming
iClarified - 2021-04-20 10:14:27
Talking about what's new with Apple TV 4K
iClarified - 2021-04-20 10:13:25
Preview of the next season of Ted Lasso
iClarified - 2021-04-20 10:13:11
Now on to Apple TV
iClarified - 2021-04-20 10:13:08
iClarified - 2021-04-20 10:13:03
iClarified - 2021-04-20 10:11:00
Hermes accessory
iClarified - 2021-04-20 10:10:54
Will be available April 30
iClarified - 2021-04-20 10:10:48
Four pack is $99
iClarified - 2021-04-20 10:10:44
iClarified - 2021-04-20 10:10:43
AirTag is $29
iClarified - 2021-04-20 10:09:25
Apple designed accessories as well.
iClarified - 2021-04-20 10:09:15
Uses the FindMy network.
iClarified - 2021-04-20 10:09:00
AirTag!
iClarified - 2021-04-20 10:08:33
New ad introducing...
iClarified - 2021-04-20 10:08:12
iClarified - 2021-04-20 10:08:05
New accessory that makes finding items even easier.
iClarified - 2021-04-20 10:07:54
Find My
iClarified - 2021-04-20 10:07:44
iClarified - 2021-04-20 10:06:48
Purple joins the iPhone 12 lineup for pre-order this Friday.
iClarified - 2021-04-20 10:06:35
New purple iPhone color!
iClarified - 2021-04-20 10:05:31
Launches in 170 countries and regions next month.
iClarified - 2021-04-20 10:05:05
Introducing Podcasts subscriptions
iClarified - 2021-04-20 10:04:55
Spouses will now both gain credit from healthy Apple Card account.
iClarified - 2021-04-20 10:03:59
Talking about lack of fairness in calculating credit scores.
iClarified - 2021-04-20 10:03:06
Starting with Apple Card
iClarified - 2021-04-20 10:02:35
Speaking outside...
iClarified - 2021-04-20 10:02:03
Tim Cook is up
iClarified - 2021-04-20 10:01:30
Video through Apple Campus
iClarified - 2021-04-20 10:01:08
Here we go!
iClarified - 2021-04-20 09:57:50
We are getting started in three minutes!
iClarified - 2021-04-20 09:19:41
We will be providing coverage of Apple's upcoming 'Spring Loaded' special event right here, beginning April 20, 2021 at 10:00am PDT / 1:00pm EDT.
Apple is widely expected to unveil new iPad Pro models at the digital event. Both the 11-inch and 12.9-inch models are said to feature faster A14X processors but the larger 12.9-inch model could also get an improved mini-LED display.
Alongside the new tablets, Apple may unveil a next generation Apple Pencil that has the glossy finish of the first generation device and the magnetic charging capabilities of the second generation. Today, could also see the long awaited launch of Apple's AirTag trackers. The accessory will take advantage of Apple's Find My network to help customers locate their lost items.
Finally, Apple could unveil its redesigned iMacs with Apple Silicon support today. Rumors suggest that the desktop could be released in several colors similar to the G3 iMac or the iPad Air.
Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for updates.