Apple iPhone users in the United States spent an average of $138 on apps last year, up 38% from the year before, according to a new report from Sensor Tower.
Average in-app spending per U.S. iPhone reached a new record in 2020 and saw the greatest annual growth since 2016 when it grew 42 percent Y/Y. At the same time, this growth significantly exceeded the 27 percent Y/Y increase seen between 2018 and 2019 when it rose from $79 to $100.
Spending in mobile games jumped 43% to $76.80 per device. Users spent the most on puzzle games at $15.50, followed by casino games at $13.10, and strategy at $12.30.
The entertainment category also saw a big boost in spending. Average per-device spending reached $10.20, an increase of 26% over 2019.
More details in the full report linked below...
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Average in-app spending per U.S. iPhone reached a new record in 2020 and saw the greatest annual growth since 2016 when it grew 42 percent Y/Y. At the same time, this growth significantly exceeded the 27 percent Y/Y increase seen between 2018 and 2019 when it rose from $79 to $100.
Spending in mobile games jumped 43% to $76.80 per device. Users spent the most on puzzle games at $15.50, followed by casino games at $13.10, and strategy at $12.30.
The entertainment category also saw a big boost in spending. Average per-device spending reached $10.20, an increase of 26% over 2019.
More details in the full report linked below...
Read More