Apple is targeting 2024 to begin production of a passenger vehicle with 'next level' battery technology, according to a new report from Reuters.
The company's automotive efforts, know as Project Titan', started in 2014. Apple initially wanted to design its own vehicle; however, in 2016 it scaled back its car plans resulting in hundreds of job cuts and a new direction for the project that didn't involve building an actual vehicle.
In 2018, Doug Field, the former head of Telsa Model 3 production, returned to Apple and began working on Project Titan. Since then Apple has progressed enough that it once again aims to build a vehicle for consumers.
Apple’s goal of building a personal vehicle for the mass market contrasts with rivals such as Alphabet Inc’s Waymo, which has built robo-taxis to carry passengers for a driverless ride-hailing service. Central to Apple’s strategy is a new battery design that could “radically” reduce the cost of batteries and increase the vehicle’s range, according to a third person who has seen Apple’s battery design.
Apple will purportedly use a unique 'monocell' design for its battery, freeing up space inside the battery pack by eliminating pouches and modules that hold battery materials.
It's unclear who would assemble an Apple-branded car; however, sources say the company will likely rely on a third party partner for manufacturing. Two source also warned the pandemic could delay the start of production into 2025 or beyond.
More details in the full report linked below...
Read More
[Concept]
The company's automotive efforts, know as Project Titan', started in 2014. Apple initially wanted to design its own vehicle; however, in 2016 it scaled back its car plans resulting in hundreds of job cuts and a new direction for the project that didn't involve building an actual vehicle.
In 2018, Doug Field, the former head of Telsa Model 3 production, returned to Apple and began working on Project Titan. Since then Apple has progressed enough that it once again aims to build a vehicle for consumers.
Apple’s goal of building a personal vehicle for the mass market contrasts with rivals such as Alphabet Inc’s Waymo, which has built robo-taxis to carry passengers for a driverless ride-hailing service. Central to Apple’s strategy is a new battery design that could “radically” reduce the cost of batteries and increase the vehicle’s range, according to a third person who has seen Apple’s battery design.
Apple will purportedly use a unique 'monocell' design for its battery, freeing up space inside the battery pack by eliminating pouches and modules that hold battery materials.
It's unclear who would assemble an Apple-branded car; however, sources say the company will likely rely on a third party partner for manufacturing. Two source also warned the pandemic could delay the start of production into 2025 or beyond.
More details in the full report linked below...
Read More
[Concept]