Facebook has taken out full page newspaper ads attacking Apple's planned privacy changes for iOS 14.
The company argues that while Apple's changes will make it harder for the company to monetize ads, it will also make it much more expensive for small businesses to generate new customers via advertising.
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We're standing up to Apple for small businesses everywhere
At Facebook, small business is at the core of our business. More than 10 million businesses use our advertising tools each month to find new customers, hire employees and engage with their communities.
Many in the small business community have shared concerns about Apple's forced software update, which will limit businesses' ability to run personalized ads and reach their customers effectively.
Forty-four percent of small to medium businesses started or increased their usage of personalized ads on social media during the pandemic, according to a new Deloitte study. Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.
While limiting how personalized ads can be used does impact larger companies like us, these changes will be devastating to small businesses, adding to the many challenges they face right now.
Small businesses deserve to be heard.
We hear your concerns, and we stand with you.
Join us at fb.com/SpeakUpForSmall
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In September, Apple delayed the rollout of an iOS 14 feature that will require developers to get user permission before enabling in-app ad tracking. It's estimated that besides small businesses, publishers could see their in-app ad revenue drop 50% once the feature is enabled.
Despite the delay, Apple says it is 'full committed' to implementing the feature and is just giving developers time to make necessary changes.
Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for updates.
The company argues that while Apple's changes will make it harder for the company to monetize ads, it will also make it much more expensive for small businesses to generate new customers via advertising.
-----
We're standing up to Apple for small businesses everywhere
At Facebook, small business is at the core of our business. More than 10 million businesses use our advertising tools each month to find new customers, hire employees and engage with their communities.
Many in the small business community have shared concerns about Apple's forced software update, which will limit businesses' ability to run personalized ads and reach their customers effectively.
Forty-four percent of small to medium businesses started or increased their usage of personalized ads on social media during the pandemic, according to a new Deloitte study. Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.
While limiting how personalized ads can be used does impact larger companies like us, these changes will be devastating to small businesses, adding to the many challenges they face right now.
Small businesses deserve to be heard.
We hear your concerns, and we stand with you.
Join us at fb.com/SpeakUpForSmall
-----
In September, Apple delayed the rollout of an iOS 14 feature that will require developers to get user permission before enabling in-app ad tracking. It's estimated that besides small businesses, publishers could see their in-app ad revenue drop 50% once the feature is enabled.
Despite the delay, Apple says it is 'full committed' to implementing the feature and is just giving developers time to make necessary changes.
Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for updates.