Disney Will Offer 'Mulan' as $29.99 In-App Purchase Starting September 4

Disney has announced that it will release 'Mulan' via in-app purchase to Disney+ subscribers starting September 4th.

Starting September 4, with Premier Access, you can watch Mulan before it's available to all Disney+ subscribers. Disney+ will offer Premier Access to Mulan for $29.99 on disneyplus.com and select platforms, including Apple, Google, and Roku. Once you have Premier Access to Mulan, you can watch as many times as you want on any platform where Disney+ is available. Your access to Mulan will continue as long as you are an active Disney+ subscriber.

The movie cost Disney about $300 million to make. With theaters closed, the company is hoping to recoup some of its investment. It could also help drive Disney+ subscriptions.


“We thought we would give it a try,” CEO Bob Chapek reasoned, “to try to recapture some of that investment that we’ve got.” He also said the move is a “one-off” and “a chance to learn.”

Notably, Apple could take up to 30% of the in-app purchase, a fee which will soon be tested in court. Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for updates.

Read More [via Deadline]