The new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max accounted for 66% of U.S. iPhone sales last quarter, according to a new report from Consumer Intelligence Research Partners, LLC (CIRP). The iPhone 11 was most popular, accounting for 37% of total U.S. sales for the quarter.
“iPhone 11 is the dominant model in the lineup,” said Josh Lowitz, CIRP Partner and Co-Founder. “Not surprisingly, it took the place of last year’s iPhone XR as the most popular phone. The more expensive iPhone 11 Pro and 11 Pro Max together improved share, relative to the similar top-of-the-line iPhone XS and XS Max a year ago. Notably, the oldest and lowest-priced iPhone 8 and 8 Plus had a relatively small 13% share of sales, weaker than the phones in the same positions last year. The release of the new price leader iPhone SE and likely retirement of the 8 and 8 Plus should alter the sales mix and put even further emphasis on newly released models in the upcoming quarter.”
CIRP estimates the age of the previous phone, among buyers who remained with iOS, has increased significantly in the past four years.
“We see clearly how iPhone owners now keep their phones for increasingly longer time,” said Mike Levin, CIRP Partner and Co-Founder. “In the most recent quarter, 28% of buyers kept their old phone for three years or more, compared to only 12% four years ago. A steady high single-digit percentage of iPhone buyers upgrade their phones each year. So, the good news for Apple is, consumers increasingly buy mostly the newest, more expensive phones. But, they now keep those phones for a much longer time, well past the typical two years from a few years ago. This slows the upgrade cycle and reducing unit demand in a saturated market.”
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“iPhone 11 is the dominant model in the lineup,” said Josh Lowitz, CIRP Partner and Co-Founder. “Not surprisingly, it took the place of last year’s iPhone XR as the most popular phone. The more expensive iPhone 11 Pro and 11 Pro Max together improved share, relative to the similar top-of-the-line iPhone XS and XS Max a year ago. Notably, the oldest and lowest-priced iPhone 8 and 8 Plus had a relatively small 13% share of sales, weaker than the phones in the same positions last year. The release of the new price leader iPhone SE and likely retirement of the 8 and 8 Plus should alter the sales mix and put even further emphasis on newly released models in the upcoming quarter.”
CIRP estimates the age of the previous phone, among buyers who remained with iOS, has increased significantly in the past four years.
“We see clearly how iPhone owners now keep their phones for increasingly longer time,” said Mike Levin, CIRP Partner and Co-Founder. “In the most recent quarter, 28% of buyers kept their old phone for three years or more, compared to only 12% four years ago. A steady high single-digit percentage of iPhone buyers upgrade their phones each year. So, the good news for Apple is, consumers increasingly buy mostly the newest, more expensive phones. But, they now keep those phones for a much longer time, well past the typical two years from a few years ago. This slows the upgrade cycle and reducing unit demand in a saturated market.”
Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for more Apple news, videos, and tutorials.