The iPhone 11 accounted for 39% of U.S. iPhone sales in fourth quarter of 2019, according to a new CIRP report. Combined with the iPhone 11 Pro and iPhone 11 Pro Max, Apple's latest generation smartphones accounted for 69% of iPhones sales in the quarter.
“The latest iPhone models represent over two-thirds of sales in the quarter,” said Josh Lowitz, CIRP Partner and Co-Founder. “And, iPhone 11 accounted for over half of that share, with 39% of total sales. It’s now the leading model in the product line. At the same time, iPhone 11 Pro and Pro Max each grabbed meaningful share, both at 15%. The iPhone XR, released in 2018, ushered in a new size profile, and remains popular at its reduced price. A year ago, iPhone XR dominated the quarter like iPhone 11 this year. The then-new iPhone XS and XS Max had a somewhat smaller combined share compared to the iPhone 11 Pro and 11 Pro Max in the most recent quarter.”
CIRP estimates that the weighted average price of iPhones in the U.S. is now at $809, up from $783 in the previous quarter but down from $839 in the year ago quarter.
“US-WARP reversed a downward trend during 2019,” said Mike Levin, CIRP Partner and Co-Founder. “We use it as a proxy for Average Selling Price, which Apple no longer discloses. The higher prices for iPhone 11 Pro and 11 Pro Max certainly help, offset by the lower price of iPhone 11 relative to the comparable iPhone XR last year. In addition, the trend to increased storage capacity has slowed. Two-thirds of iPhone 11 Pro and 11 Pro Max customers purchased increased storage capacity beyond the base 64 gigabyte configuration, while under half of buyers of all other models purchased increased capacity. A year ago, and in previous December quarters, over half of buyers of almost all models purchased increased storage capacity.”
Take a look at the chart below for more details...
“The latest iPhone models represent over two-thirds of sales in the quarter,” said Josh Lowitz, CIRP Partner and Co-Founder. “And, iPhone 11 accounted for over half of that share, with 39% of total sales. It’s now the leading model in the product line. At the same time, iPhone 11 Pro and Pro Max each grabbed meaningful share, both at 15%. The iPhone XR, released in 2018, ushered in a new size profile, and remains popular at its reduced price. A year ago, iPhone XR dominated the quarter like iPhone 11 this year. The then-new iPhone XS and XS Max had a somewhat smaller combined share compared to the iPhone 11 Pro and 11 Pro Max in the most recent quarter.”
CIRP estimates that the weighted average price of iPhones in the U.S. is now at $809, up from $783 in the previous quarter but down from $839 in the year ago quarter.
“US-WARP reversed a downward trend during 2019,” said Mike Levin, CIRP Partner and Co-Founder. “We use it as a proxy for Average Selling Price, which Apple no longer discloses. The higher prices for iPhone 11 Pro and 11 Pro Max certainly help, offset by the lower price of iPhone 11 relative to the comparable iPhone XR last year. In addition, the trend to increased storage capacity has slowed. Two-thirds of iPhone 11 Pro and 11 Pro Max customers purchased increased storage capacity beyond the base 64 gigabyte configuration, while under half of buyers of all other models purchased increased capacity. A year ago, and in previous December quarters, over half of buyers of almost all models purchased increased storage capacity.”
Take a look at the chart below for more details...