Apple has told suppliers to increase production of the iPhone 11 by up to 10% or 8 million units due to stronger than expected demand, according to the Nikkei Asian Review. The site notes that the 7-8 million unit order boost is equivalent to total annual phone shipments by Google.
"This autumn is so far much busier than we expected," one source with direct knowledge of the situation said. "Previously, Apple was quite conservative about placing orders," which were less than for last year's new iPhone. "After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year," the source said.
While Apple kept the starting price of the flagship iPhone 11 Pro the same as the iPhone XS. It dropped the price of the iPhone 11 to $699, $50 less than the iPhone XR's starting price of $749. It's likely this change contributed to the improved demand.
Nikkei notes that Apple did slightly revise down orders for the iPhone 11 Pro Max, the largest and most expensive phone in the company's lineup.
"Demand is good for now. But we have to be careful not to be too optimistic," one executive-level source told the Nikkei. "I hope that this year's peak season lasts longer than last year."
More details in the full report linked below...
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"This autumn is so far much busier than we expected," one source with direct knowledge of the situation said. "Previously, Apple was quite conservative about placing orders," which were less than for last year's new iPhone. "After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year," the source said.
While Apple kept the starting price of the flagship iPhone 11 Pro the same as the iPhone XS. It dropped the price of the iPhone 11 to $699, $50 less than the iPhone XR's starting price of $749. It's likely this change contributed to the improved demand.
Nikkei notes that Apple did slightly revise down orders for the iPhone 11 Pro Max, the largest and most expensive phone in the company's lineup.
"Demand is good for now. But we have to be careful not to be too optimistic," one executive-level source told the Nikkei. "I hope that this year's peak season lasts longer than last year."
More details in the full report linked below...
Read More