December 23, 2024

Live Blog of Apple's March 25th Special Event

Posted March 25, 2019 at 3:56pm by iClarified · 20762 views

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and that's it!


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Cook is thanking Apple employees for working hard on this


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At Apple the customer is and always will be at the centre of everything that we do.


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You can see how important these services are for us and for all the ways they extend the experiences of our customers even further.


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"Thank you, I will never forget this"


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Cook is back on stage hugging Oprah and tearing up.


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Apple Stores to stream conversation with Oprah and the author live.


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Building the biggest book club on the planet.


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Two documentaries in the works. One exploring sexual harassment in the workplace. Another focusing on mental health.


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Oprah says the Apple platform allows me to do what I do in a whole new way. "They are in a billion pockets y'all"


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There has never been a moment quite like this one. We have this unique opportunity to rise to our best selves in how we use and choose to use both our technology and our humanity.


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Oprah.


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This is a moment in time unlike any other. And it seems there's never ben a better time for optimism, inclusion, and creativity. To inspire people to find common ground. And there's one voice that has done this best. A voice that we have all been missing. A voice that when amplified reminds us how much ideas matter. How much conversation matters. How much community matters. And the world needs more of what matters.


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We have one more remarkable storyteller to share with you this morning.


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This is just a sneak peak. The beginning of something very exciting.


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Apple TV Plus looks incredible.


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Tim Cook is back on stage.


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Apple TV Plus is an ad-free subscription service, offline support, available in 100 countries, new additions every month, coming this fall


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You'll be able to experience all these shows on the new TV app.


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Trailer highlighting Apple original content on Apple TV Plus


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Sarah is playing the theme song.


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New series Little Voice, a funny romantic show about being a young woman who needs to find her voice as an artist or person through music


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Next is JJ Abrams and Sara Bareilles


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Teaching preschoolers about coding will give the opportunity to change the world.


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Uses the ideas behind coding to solve problems


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New preschool show called Helpsters


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Up next is Big Bird


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New show called Little America about the true stories of immigrants in the United States.


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Kumail Nanjiani is up.


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Costars Alfre Woodard.


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The show is called See


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Jason Momoa is talking about a show where the human race exists without sight.


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Steve Carell is on stage to talk about his bold and dynamic character.


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We pull back the curtain of the power dynamics between men and women behind the scenes of a morning show


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Announcing 'The Morning Show'


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Reese Witherspoon and Jennifer Aniston on stage!


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Spielberg is resurrecting the brand and will introduce a whole new batch of Amazing Stories


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His father read him the stories when he was a little kid


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Talking about Amazing Stories


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Steven Spielberg is on stage!


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Video is over.


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Video highlighting the greatest story tellers.


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New service dedicated to the best stories ever told.


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Great stories can change the world and that's because great stories connect us.


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Zack and Jamie are up to talk about original content.


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Apple has created a new service unlike anything that has been done before. Introducing Apple TV Plus


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"We believe deeply in the power of creativity"


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Tim Cook is back. We have more to contribute to the TV experience.


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The new app will be available to customers in over 100 countries.


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The TV app will also be brought to Smart TVs from Samsung, LG, Sony, and Vizio. Starting with Samsung this spring. It will also be added to Roku and Amazon Fire TV devices


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The TV app will be brought to the Mac this fall


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The new TV app and Apple TV Channels will be available in May


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New Kids tab full of shows for children.


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Prime Video and Hulu are available through the TV app


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Cindy is up to demo new TV app


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Walking us through the new app interface. Curated lists and personalized suggestions.


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With Apple TV Channels you can get only the channels you want, on-demand and ad-free.


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We designed a new TV experience where you can only pay for what you want, all in one app, on demand and ad-free, online or off, with the best picture and sound available. Family Sharing supported.


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New Apple TV app contains entire iTunes Library.


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Peter Stern is up to tell us more about it.


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Today we're excited to show you an all new Apple TV app.


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Our vision for the TV app is to bring together your favourite shows in one place.


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TV at its best enriches our lives. Today there is so much to watch in more ways than ever before.


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Now let's talk about TV


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Tim Cook is back.


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Will be available this fall in over 150 countries. Pricing to come.


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You'll be able to play Apple Arcade games across iPhone, Mac, and Apple TV.


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There will be no ads and no additional purchases needed.


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Video highlighting some of the creators and games on Apple Arcade.


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Apple is curating them and backing their development.


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The worlds first games subscription service for mobile, desktop, and living room.


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Introducing Apple Arcade.


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New service for games like these.


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Competing with free is hard so these games haven't been as successful for developers.


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With paid games customers pay upfront for the experience.


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Nearly 300,000 games on App Store. There are free and paid games.


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There have been over 1 billion people who have downloaded games from the App Store.


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We want to make gaming even better.


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Most popular category is games. iOS has become the largest gaming platform in the world.


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App Store now visited by over a half billion people each week.


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Tim Cook is back and we are on to the App Store


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Coming this summer


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You get 1% cash back on purchased made with physical card.


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Video introducing Apple credit card made from titanium with your name laser etched on it.


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For those rare times where Apple Pay is not accepted we designed something for that too


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Goldman Sachs says it will never share or sell your data to third parties for marketing or advertising.


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Designed with security and privacy in mind. Apple doesn't know what you bought, where you bought it, or how much you paid for it.


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Also working with Mastercard


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Partnered with Goldman Sachs


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No late fees, no annual fees, no international fees, no over limit fees


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Apple Card makes it easy to see your payment options and it lets you schedule more frequent payments


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The amount you can receive every day is unlimited.


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You can 3% cash back on purchases from Apple


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Cash back is 2%


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You can use it to pay down your balance or make purchases.


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The cash is added to your Apple Cash card on a daily basis.


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Daily Cash feature gives you cash back on every transaction.


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It also summarizes your transactions into categories.


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Apple transforms your vague transaction details to something you'll recognize.


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Lets you see transaction and card details.


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Wallet app has new capabilities


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Sign up on your iPhone and in minutes you get your Apple Card and can start using it right away. It can be used worldwide at anywhere with Apple Pay.


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Designed to take advantage of the power of the iPhone.


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Jennifer Bailey is up to talk about Apple Card. We have completely rethought the credit card.


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Announcing "Apple Card"


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Such as: simple applications, no fees, lower interest rates, clear rewards programs, private and secure


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There are things about the credit card that could be so much better.


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Apple Pay will be available in over 40 countries by the end of 2019


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On target to surpass 10 billion transactions this year


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Now moving on to Apple Pay


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We think Apple News Plus is going to great for customers and great for publishers.


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Tim Cook is back.


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It's also being launched in Canada in both English and French. Over 30 Canadian magazines will be added and The Star newspaper. Later this year it will be brought to Australia and Europe starting with the UK


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It's available today. Likely with iOS 12.2 release. First month is free


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It's available to entire family with family sharing at no extra charge.


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If you were to subscribe to all of these individually it would cost over $8000 per year. With Apple News Plus you pay $9.99/month.


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Apple News Plus also includes some of the most premium digital news subscriptions. It also includes the LA Times and the WSJ.


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No one has ever made digital magazines as gorgeous and readable as this. Apple News Plus is the best way of reading magazines on your device.


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Demoing Apple News Plus on iPad as well.


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There is a new News tab in Apple News


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You can then select an article. Articles are beautifully formatted.


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Tapping cover takes you to table of contents.


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Magazines have Live Covers similar to Live Photos.


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Demo time


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Apple News will bring over 300 magazines across all sorts of topics.


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Roger is up to talk more about Apple News


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Now playing a video about the power of journalism.


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A new service that we call Apple News


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They cover the world of sport, they bring today's business innovation and technology into focus and they tell stories that give us perspective.


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Magazines are iconic and part of our culture. They entertain and educate us about the world we live in.


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What if we could have them all. Today we are doing just that. We're bringing magazines to Apple News.


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Cook says he loves the feeling of being at the newsstand.


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Team of editors curate collections of the best stories.


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Editors pick top stories every day. Personalized newsfeed.


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Over 5 billion articles read each month. Now the number one news app.


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Starting with Apple News


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Today we are excited to extend our services even further.


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Services at Apple feature: Easy to Use, Attention to detail, Private and secure, Expert curation


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Most of these services are few while some of them are paid.


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Cook is running through the various services Apple provides such as iCloud, Apple Pay, Apple Maps, Messages, FaceTime, etc


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Cook is giving us the definition of service (from the dictionary)


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Today is all about a growing collection of world class services


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Good morning and welcome to the Steve Jobs Theater. As you can tell, today is going to be a very different kind of event.


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Tim Cook is on stage


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It's an abstract credits scene


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We're being shown a Think Different production


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We're about to start!


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We will be providing live coverage of Apple's March 25th special event at the Steve Jobs Theater in Cupertino, California. The keynote begins at 10:00am PDT / 1:00pm EDT.

We're expecting Apple to unveil a subscription video service consisting of its own original content plus the ability to subscribe to third party channels including HBO, Starz, Showtime, and others.

Additionally, Apple will likely announce a news and magazines subscription service that will offers users access to over 200 magazines and various publications for one monthly fee.

Please follow iClarified on Twitter, Facebook, Google , or RSS and we'll let you know when things get started!