Google Takes Shot at iPhone XS With New 'Night Sight' Ad

Google has shared a new ad image which takes a shot the iPhone X and iPhone XS.

Marvin Chow, VP of Product Marketing at Google, posted the ad on Twitter:

Night Sight on Google Pixel3 -- pretty much speaks for itself #teampixel


The ad is a side by side comparison of a night-time photo shot with the iPhone XS and the Pixel 3. Using Night Sight, the Pixel 3 is able to provide good exposure of the subject while the iPhone XS is not.

Here's how Night Sight works:

Night Sight constantly adapts to you and the environment, whether you’re holding Pixel or propping it on a steady surface. Before you press the shutter button, Night Sight measures your natural hand shake, as well as how much motion is in the scene. If Pixel is stable and the scene is still, Night Sight will spend more time capturing light to minimize noise; if Pixel is moving or there’s significant scene motion, Night Sight will use shorter exposures, capturing less light to minimize motion blur.

If your subject moves during the capture, Night Sight can adapt to prevent a modest amount of motion from ruining the shot. Instead of capturing one bright and blurry photo, Night Sight captures an equal amount of light over a burst of many photos that are dark but sharp. By merging this burst, Night Sight prevents motion blur and brightens the photo, giving you a bright and sharp photo.


A more detailed explanation can be found here.

Let us know what you think of the ad in the comments!