The new iPhone XR accounted for 32% of U.S. iPhone sales during its first month of availability, according to a CIRP report. During the same 30 day period, the iPhone XS and XS Max accounted for 35% of sales.
“Based on the initial sales, iPhone XR took the same share of iPhone sales as earlier models in their first month on the market,” said Josh Lowitz, CIRP Partner and Co- Founder. “Of course, comparisons are difficult, because of how Apple sequenced new model launches in the past two years. Last year, Apple launched the evolutionary iPhone 8 and 8 Plus first. This year, Apple launched the more expensive models earlier, presumably trying to catch early demand from the most loyal customers. The 32% share of iPhone sales for the XR model compares favorably to the 30% share for iPhone X in the similar timeframe last year, but lags the combined share of iPhone 8 and 8 Plus during that period last year. Then, the similarly-priced models accounted for 39% of units, and after they had been available for a month before the iPhone X was released.”
Notably, a larger portion of iPhone buyers upgraded from Android this year. 82% of buyers upgraded from iPhone; whereas 16% upgraded from an Android phone. After the iPhone X larunch, 86% percent of buyers upgraded from iPhone and 11% upgraded from Android. Following the iPhone 8 launch, 87% of buyers upgraded from iPhone while 12% upgraded from Android.
“It appears that iPhone XR did serve to attract current Android users,” said Mike Levin, CIRP Partner and Co-Founder. “Of course, Apple doesn’t just state plainly its launch strategy. But, based on the pricing and features, we can infer that Apple positioned the iPhone XR to appeal to potential operating systems switchers from Android.”
Take a look at the chart below for more details!
“Based on the initial sales, iPhone XR took the same share of iPhone sales as earlier models in their first month on the market,” said Josh Lowitz, CIRP Partner and Co- Founder. “Of course, comparisons are difficult, because of how Apple sequenced new model launches in the past two years. Last year, Apple launched the evolutionary iPhone 8 and 8 Plus first. This year, Apple launched the more expensive models earlier, presumably trying to catch early demand from the most loyal customers. The 32% share of iPhone sales for the XR model compares favorably to the 30% share for iPhone X in the similar timeframe last year, but lags the combined share of iPhone 8 and 8 Plus during that period last year. Then, the similarly-priced models accounted for 39% of units, and after they had been available for a month before the iPhone X was released.”
Notably, a larger portion of iPhone buyers upgraded from Android this year. 82% of buyers upgraded from iPhone; whereas 16% upgraded from an Android phone. After the iPhone X larunch, 86% percent of buyers upgraded from iPhone and 11% upgraded from Android. Following the iPhone 8 launch, 87% of buyers upgraded from iPhone while 12% upgraded from Android.
“It appears that iPhone XR did serve to attract current Android users,” said Mike Levin, CIRP Partner and Co-Founder. “Of course, Apple doesn’t just state plainly its launch strategy. But, based on the pricing and features, we can infer that Apple positioned the iPhone XR to appeal to potential operating systems switchers from Android.”
Take a look at the chart below for more details!