Well regarded Apple analyst Ming-Chi Kuo has cut iPhone XR shipment estimates by 30%. In an investor note, Kuo says some of the decline will be offset by higher demand for older iPhone models and the new iPhone XS; however, he has reduced overall iPhone shipment forecasts by 15-20% for Q1 2019.
We have reduced our iPhone XR shipment estimation from 100mn units to 70mn during the new product lifecycle (4Q18–3Q19) for the following reasons: 1) Negative impacts on consumer confidence from the trade war, especially in the Chinese market, 2) expectations from more users for more affordable XR or the dual-camera and narrower bezel design to be provided at the current price level, and 3) competition from Huawei's Mate 20 series. We have reduced our XR shipment estimations for 4Q18, 1Q19, and 2Q19 by 30–35%, 25–30%, and 25–30% to 30–35, 20–25, and 10–15mn units, respectively.
Kuo still believes that Apple will ship 75-80 million iPhones this quarter but has lowered estimates from 55-60 million to 47-52 million for the first quarter of 2019.
This follows reports that Apple has reduced production plans for the iPhone XR, although that may have been attributed to a problem with Skywork's power amplifiers.
Apple stock is down 4.45% today. Please follow iClarified on Twitter, Facebook, or RSS for updates.
[via MacRumors]
We have reduced our iPhone XR shipment estimation from 100mn units to 70mn during the new product lifecycle (4Q18–3Q19) for the following reasons: 1) Negative impacts on consumer confidence from the trade war, especially in the Chinese market, 2) expectations from more users for more affordable XR or the dual-camera and narrower bezel design to be provided at the current price level, and 3) competition from Huawei's Mate 20 series. We have reduced our XR shipment estimations for 4Q18, 1Q19, and 2Q19 by 30–35%, 25–30%, and 25–30% to 30–35, 20–25, and 10–15mn units, respectively.
Kuo still believes that Apple will ship 75-80 million iPhones this quarter but has lowered estimates from 55-60 million to 47-52 million for the first quarter of 2019.
This follows reports that Apple has reduced production plans for the iPhone XR, although that may have been attributed to a problem with Skywork's power amplifiers.
Apple stock is down 4.45% today. Please follow iClarified on Twitter, Facebook, or RSS for updates.
[via MacRumors]