Apple CEO Tim Cook addressed the pricing of its new iPhones in an interview with Nikkei.
Yesterday, Apple announced a new iPhone XR with a starting price of $750, an updated iPhone XS with a starting price of $999 and a new iPhone XS Max which starts at $1099 but costs whopping $1449 with 512GB of RAM.
"We want to serve everyone," Cook said. "We understand that there is a wide range of what customers are looking for and a wide range of prices that people will pay."
"We always thought ... that if you provide a lot of innovation and a lot of value, there is a segment of people who are willing to pay for it," Cook said. "For us, it's a large enough group of people that we can make a reasonable business out of it."
Cook justifies the higher prices of Apple's new iPhones by pointing to their enhanced capabilities.
"A lot of things you were buying are now so convenient in one [gadget] and it has taken those things so much further than they could have ever ventured as a stand-alone device," he said. "The role of the iPhone has become much larger in people's lives".
Hit the link below for the full report and let us know what you think of Apple's new lineup and pricing in the comments!
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Yesterday, Apple announced a new iPhone XR with a starting price of $750, an updated iPhone XS with a starting price of $999 and a new iPhone XS Max which starts at $1099 but costs whopping $1449 with 512GB of RAM.
"We want to serve everyone," Cook said. "We understand that there is a wide range of what customers are looking for and a wide range of prices that people will pay."
"We always thought ... that if you provide a lot of innovation and a lot of value, there is a segment of people who are willing to pay for it," Cook said. "For us, it's a large enough group of people that we can make a reasonable business out of it."
Cook justifies the higher prices of Apple's new iPhones by pointing to their enhanced capabilities.
"A lot of things you were buying are now so convenient in one [gadget] and it has taken those things so much further than they could have ever ventured as a stand-alone device," he said. "The role of the iPhone has become much larger in people's lives".
Hit the link below for the full report and let us know what you think of Apple's new lineup and pricing in the comments!
Read More