AT&T is planning to launch a 'skinny bundle' of streaming TV channels without sports for $15/month, says CEO Randall Stephenson.
The chief executive announced the new 'AT&T Watch' service while on the witness stand defending AT&T's proposed acquisition of Time Warner, reports the WSJ. The new service, which Stephenson hopes to launch in the next few weeks, will be available to AT&T wireless subscribers for free. It's unclear how many channels will be included.
The company is pointing to DirecTV Now and AT&T Watch to dispute allegations that it would use ownership of Time Warner to hurt pay-TV competition.
“We weren’t originally contemplating launching with something quite so bold and compelling” before the launch, AT&T executive Devin Merrill said in testimony earlier in the trial in discussing the DirecTV Now service. “But it became clear that Randall Stephenson was leaning in and had an idea to launch boldly and weighed in on the price point for the number of channels.”
While DirecTV Now had over a million subscribers last year, it hurt the overall profitability of its corporate parent.
Please follow iClarified on Twitter, Facebook, or RSS for more details on AT&T Watch when they becomes available.
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The chief executive announced the new 'AT&T Watch' service while on the witness stand defending AT&T's proposed acquisition of Time Warner, reports the WSJ. The new service, which Stephenson hopes to launch in the next few weeks, will be available to AT&T wireless subscribers for free. It's unclear how many channels will be included.
The company is pointing to DirecTV Now and AT&T Watch to dispute allegations that it would use ownership of Time Warner to hurt pay-TV competition.
“We weren’t originally contemplating launching with something quite so bold and compelling” before the launch, AT&T executive Devin Merrill said in testimony earlier in the trial in discussing the DirecTV Now service. “But it became clear that Randall Stephenson was leaning in and had an idea to launch boldly and weighed in on the price point for the number of channels.”
While DirecTV Now had over a million subscribers last year, it hurt the overall profitability of its corporate parent.
Please follow iClarified on Twitter, Facebook, or RSS for more details on AT&T Watch when they becomes available.
Read More