Apple Allegedly Cuts 1Q18 iPhone X Production in Half Following Disappointing Holiday Sales

Apple is allegedly cutting iPhone X production in half for 1Q18 following disappointing holiday sales, reports Nikkei.

Apple will halve its production target for the iPhone X in the three-month period from January from the figure of over 40 million units envisaged at the time of its release in November. The U.S. tech giant notified suppliers that it had decided to cut the target for the period to around 20 million units, in light of slower-than-expected sales in the year-end holiday shopping season in key markets such as Europe, the U.S. and China.

Additionally, the site reports that lackluster sales could delay Apple's plans to introduce OLED screens in other models. It's believed that Apple has started considering an increase in the proportion of LCD models to OLED models scheduled for release this year. This may corroborate a recent from DigiTimes that claims Apple has decided to replace the 5.8-inch OLED iPhone model with an LCD version leaving just the larger 6.4-6.5-inch model with an OLED display.


Nikkei says the production cuts will have a domino effect on manufacturers with the combined impact expected to run into billions of dollars.

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