Robbie Williams Races into the App Store

Artificial Life and ie:music have released the award-winning British singer-songwriter in his first ever app for the iPhone and iPod touch that coincides with Robbie Williams' chart topping new album, Reality Killed The Video Star.

The new game features a 3D racing environment through the Mojave Desert, matching the setting from Robbie's recently released Bodies video in which he appears riding through the desert on a classic motorcycle. ROBBIE WILLIAMS RACING also contains the option to compete in buggy race with a course modeled after Robbie's own private track. As players speed through the heart-pounding tracks in the game they can listen to the star's latest songs and hear in game commentary from the star himself.


Game features:


-- In-game versions of Bodies and Difficult For Weirdo's from "Reality
Killed The Video Star"
-- Various in-game remixes of Bodies
-- Photos and behind-the-scenes videos
-- Cross-linkage to Robbie's album for purchase
-- In-game comments from Robbie Williams
-- 3D racing environments in the Mojave Desert and on Robbie's private
track
-- Ability to share best times with friends on Facebook and battle for the
best lap times on global leaderboards

"ie:music is thrilled to be working with Artificial Life on Robbie Williams' first ever App and look forward to many more ventures and collaborations in this field as we search for interesting ways to connect with existing and new audiences," said Tim Clark, MD of ie:music Ltd.

"We are excited to work closely with Robbie Williams to develop his first iPhone game which captures his sense of adventure. We greatly appreciate Robbie's creative input and support for the game. Fans around the globe have enjoyed singing and dancing to his songs and watching him perform throughout his amazing career; we are pleased that with this game we can now offer them a whole new way to appreciate and interact with this esteemed artist," said Eberhard Schoneburg, CEO of Artificial Life, Inc.




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