A new report from Apptopia looks at how getting featured as Apple's 'App of the Day' or 'Game of the Day' affects downloads.
It's pretty significant. Getting featured on a weekday increased app downloads by 2172% and game downloads by 860%. Interestingly, on a weekend, the boost was much less. App downloads increased by 580% and game downloads by 622%.
Here's a look at some of the their highlights:
Three things are immediately clear:
● Apps received a higher download boost than games
● Weekday features are more effective than those on weekends
● Free apps/games were downloaded more than paid apps/games
Key things to know when looking at the chart:
● There were four full weekends during the 30 day period we studied
● 5 out of the 30 apps of the day were paid apps
● 11 out of the 30 games of the day were paid games
● 3 out of the 5 days a paid app was the app of the day, it was on a weekend
● 4 out of the 11 days a paid game was the game of the day, it was on a weekend
Notably, Apptopia strongly criticizes Apple for selecting titles from already established developers and large companies; rather then helping users discover content from small developers that don't have the means to promote their apps effectively. At least half of the apps Apple featured were making $10,000 a day in revenue or more. Many were making well over $50,000 a day prior to being featured.
It is clear at every turn that Apple simply doesn’t care about the little guy and this is totally fine. I get it. My company, Apptopia, is a for profit business and we have no problem with capitalists and businesses who do what makes them the most money. We just wish they wouldn’t lie about it. Apple, you haven’t solved discoverability. Not at all. Not even a little bit.
Take a look at the chart and hit the link below for more details...
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It's pretty significant. Getting featured on a weekday increased app downloads by 2172% and game downloads by 860%. Interestingly, on a weekend, the boost was much less. App downloads increased by 580% and game downloads by 622%.
Here's a look at some of the their highlights:
Three things are immediately clear:
● Apps received a higher download boost than games
● Weekday features are more effective than those on weekends
● Free apps/games were downloaded more than paid apps/games
Key things to know when looking at the chart:
● There were four full weekends during the 30 day period we studied
● 5 out of the 30 apps of the day were paid apps
● 11 out of the 30 games of the day were paid games
● 3 out of the 5 days a paid app was the app of the day, it was on a weekend
● 4 out of the 11 days a paid game was the game of the day, it was on a weekend
Notably, Apptopia strongly criticizes Apple for selecting titles from already established developers and large companies; rather then helping users discover content from small developers that don't have the means to promote their apps effectively. At least half of the apps Apple featured were making $10,000 a day in revenue or more. Many were making well over $50,000 a day prior to being featured.
It is clear at every turn that Apple simply doesn’t care about the little guy and this is totally fine. I get it. My company, Apptopia, is a for profit business and we have no problem with capitalists and businesses who do what makes them the most money. We just wish they wouldn’t lie about it. Apple, you haven’t solved discoverability. Not at all. Not even a little bit.
Take a look at the chart and hit the link below for more details...
Read More