A recent survey conducted by Verto Analytics found that nearly 25% of current Windows users plan to switch to Mac within 6 months.
According to the results of the Verto Smart Poll, nearly all (98% or more) current Mac owners intend to stay with Macs as their next computer. However, nearly 21% of current Windows laptop owners and 25% of current Windows desktop owners responded that they intend to switch to a Mac within the next six months.
And of those current Windows owners, consumers in the upper income bracket (those with an average income of $150,000 or more) showed the highest likelihood of switching to a Mac: 20% of respondents intended to switch. Lower income groups (those making $20,000 or less annually) also report higher probability of switching to Mac: about 14% of these respondents intended to switch. However, a further drilldown shows that these lower income respondents are also in their teens or twenties, suggesting parental assistance.
Verto says the survey polled 6,000 current Windows PC owners age 18 and older in the United States.
Read More [via MacRumors]
According to the results of the Verto Smart Poll, nearly all (98% or more) current Mac owners intend to stay with Macs as their next computer. However, nearly 21% of current Windows laptop owners and 25% of current Windows desktop owners responded that they intend to switch to a Mac within the next six months.
And of those current Windows owners, consumers in the upper income bracket (those with an average income of $150,000 or more) showed the highest likelihood of switching to a Mac: 20% of respondents intended to switch. Lower income groups (those making $20,000 or less annually) also report higher probability of switching to Mac: about 14% of these respondents intended to switch. However, a further drilldown shows that these lower income respondents are also in their teens or twenties, suggesting parental assistance.
Verto says the survey polled 6,000 current Windows PC owners age 18 and older in the United States.
Read More [via MacRumors]