Apple is reportedly planning to phase out the 7.9-inch iPad mini as it continues to increase the size of the iPhone's display and decrease the footprint of its larger iPads.
Customers are increasingly choosing the larger iPhone Plus model with its 5.5-inch display and Apple is expected to bump the screen size up to 5.8-inches with its next generation model. It's believed that this has cannibalized sales of the 7.9-inch iPad mini leading Apple to make the decision to discontinue the device.
We have heard from a source close to Apple that the iPad mini is being phased out. Not one to ever be shy about disrupting the company’s own lineup, our source beats the Apple drum and states that there’s “fierce cannibalism of our own products” and that the iPad mini has just been “sized out of its own category.” We’re also told that the numbers are “very clear” as far as sales are concerned, which is most likely the biggest reason the company plans to eliminate the littlest iPad.
We could learn more about the iPad mini's future at WWDC 2017. Stay tuned to iClarified on Twitter, Facebook, or RSS for updates.
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Customers are increasingly choosing the larger iPhone Plus model with its 5.5-inch display and Apple is expected to bump the screen size up to 5.8-inches with its next generation model. It's believed that this has cannibalized sales of the 7.9-inch iPad mini leading Apple to make the decision to discontinue the device.
We have heard from a source close to Apple that the iPad mini is being phased out. Not one to ever be shy about disrupting the company’s own lineup, our source beats the Apple drum and states that there’s “fierce cannibalism of our own products” and that the iPad mini has just been “sized out of its own category.” We’re also told that the numbers are “very clear” as far as sales are concerned, which is most likely the biggest reason the company plans to eliminate the littlest iPad.
We could learn more about the iPad mini's future at WWDC 2017. Stay tuned to iClarified on Twitter, Facebook, or RSS for updates.
Read More