Apple has more iPhone users in the United States than at any point in history thanks to a growth push driven by the iPhone 7, according to the latest comScore report. The iPhone 7 and 7 Plus accounted for 15% of the 85.8 million U.S. iPhone owners ages 13-and-older in Q4 2016.
Before the release of the iPhone 7 models in September, the iPhone 6 device family had continued to rapidly expand its footprint. According to comScore MobiLens, there are still nearly 50 million iPhone 6 users, in addition to the more than 20 million iPhone owners who have a 5 model or earlier. These 70 million collectively represent a huge base of users who are ripe for an upgrade cycle later this year when the iPhone 8 is expected to be released.
comScore also notes that the iPhone 8 is expected to be a 'supercycle' which leads to a boom in Apple's install base.
Take a look at the chart below for more details...
Before the release of the iPhone 7 models in September, the iPhone 6 device family had continued to rapidly expand its footprint. According to comScore MobiLens, there are still nearly 50 million iPhone 6 users, in addition to the more than 20 million iPhone owners who have a 5 model or earlier. These 70 million collectively represent a huge base of users who are ripe for an upgrade cycle later this year when the iPhone 8 is expected to be released.
comScore also notes that the iPhone 8 is expected to be a 'supercycle' which leads to a boom in Apple's install base.
Take a look at the chart below for more details...