Talks between Apple and automobile companies Daimler and BMW have collapsed after the companies failed to reach an agreement on who would lead the project and who would own the data, reports Handelsblatt.
Sources said the talks with both German carmakers collapsed over the key questions of who would lead the project and, above all, which company would have ownership of the data. Apple wants the car to be closely built into its own cloud software, while the German carmakers have made customer data protection a key element of their future strategy.
Talks with BMW are said to have collapsed last year while talks with Daimler collapsed more recently.
Currently, Magna is believed to be the favorite potential partner to lend Apple expertise in manufacturing an electric vehicle. That lines up with a recent report which revealed that Apple has a secret lab in Berlin to design and develop the rumored Apple Car and claimed that Apple will enlist Magna as a production partner.
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Sources said the talks with both German carmakers collapsed over the key questions of who would lead the project and, above all, which company would have ownership of the data. Apple wants the car to be closely built into its own cloud software, while the German carmakers have made customer data protection a key element of their future strategy.
Talks with BMW are said to have collapsed last year while talks with Daimler collapsed more recently.
Currently, Magna is believed to be the favorite potential partner to lend Apple expertise in manufacturing an electric vehicle. That lines up with a recent report which revealed that Apple has a secret lab in Berlin to design and develop the rumored Apple Car and claimed that Apple will enlist Magna as a production partner.
Read More