Microsoft dismissed Apple's new iPad Pro in a recent interview, declaring that it will always be a companion device.
Dan Laycock, Senior Communications Manager for Microsoft Surface, told TrustedReviews that while customers can get by with just a Surface, the same isn't true for Apple's iPad Pro.
“Microsoft really wants you to only carry one device for tablet and PC use,” explains Laycock. “Whereas the iPad Pro is always going to be a companion device. The strategies are very different.”
“At one point in time, Apple declared that if there’s a stylus, that’s failure,” Laycock continues. “We’re a huge believer in the pen; we know our customers love it. So to see Apple do something that feels a little bit similar, that is clearly skewed for a bigger screen, and more productivity built in, and the ability to use a pen.”
“We don’t see it as a one-to-one comparison, because this is a full PC, you’re running full apps,” Laycock notes.
Do you want to see Apple unify iOS and OS X? Would you want to be able to run desktop apps on your iPad Pro? Or, does the iPad Pro already replace your MacBook? Let us know in the comments!
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Dan Laycock, Senior Communications Manager for Microsoft Surface, told TrustedReviews that while customers can get by with just a Surface, the same isn't true for Apple's iPad Pro.
“Microsoft really wants you to only carry one device for tablet and PC use,” explains Laycock. “Whereas the iPad Pro is always going to be a companion device. The strategies are very different.”
“At one point in time, Apple declared that if there’s a stylus, that’s failure,” Laycock continues. “We’re a huge believer in the pen; we know our customers love it. So to see Apple do something that feels a little bit similar, that is clearly skewed for a bigger screen, and more productivity built in, and the ability to use a pen.”
“We don’t see it as a one-to-one comparison, because this is a full PC, you’re running full apps,” Laycock notes.
Do you want to see Apple unify iOS and OS X? Would you want to be able to run desktop apps on your iPad Pro? Or, does the iPad Pro already replace your MacBook? Let us know in the comments!
Read More