According to the New York Times, Apple will not be announcing a new Apple TV at WWDC 2015.
Those eager for a new Apple TV, however, will have to wait. The company decided to hold off an announcement because the product was not ready to be demonstrated, according to people briefed on the device.
It was first reported that Apple's new TV service would not be unveiled at WWDC, but it was still widely expected that Apple would reveal new Apple TV hardware alongside Siri integration and an SDK for third-party applications. It now seems that we will not be receiving any Apple TV updates.
Apple had reportedly planned to use WWDC 15 as a spotlight for the new Apple TV hardware, but scrapped the plans sometime around mid-May.
The company planned as recently as mid-May to use the event to spotlight new Apple TV hardware, along with an improved remote control and a tool kit for developers to make apps for the entertainment device. But those plans were postponed partly because the product was not ready for prime time, according to two people briefed on the product.
Apple is most likely wanting to debut both its new TV streaming service and a revamped Apple TV box together. WWDC is still expected to reveal iOS 9, OS X 10.11, and Apple's upcoming music streaming service.
Please follow iClarified on Twitter, Facebook, or RSS for updates.
Those eager for a new Apple TV, however, will have to wait. The company decided to hold off an announcement because the product was not ready to be demonstrated, according to people briefed on the device.
It was first reported that Apple's new TV service would not be unveiled at WWDC, but it was still widely expected that Apple would reveal new Apple TV hardware alongside Siri integration and an SDK for third-party applications. It now seems that we will not be receiving any Apple TV updates.
Apple had reportedly planned to use WWDC 15 as a spotlight for the new Apple TV hardware, but scrapped the plans sometime around mid-May.
The company planned as recently as mid-May to use the event to spotlight new Apple TV hardware, along with an improved remote control and a tool kit for developers to make apps for the entertainment device. But those plans were postponed partly because the product was not ready for prime time, according to two people briefed on the product.
Apple is most likely wanting to debut both its new TV streaming service and a revamped Apple TV box together. WWDC is still expected to reveal iOS 9, OS X 10.11, and Apple's upcoming music streaming service.
Please follow iClarified on Twitter, Facebook, or RSS for updates.