First Day U.S. Apple Watch Pre-Orders Estimated at Nearly 1 Million

Apple is estimated to have taken 957,000 pre-orders for the Apple Watch on its first day of sales in the U.S., reports Slice Intelligence.

According to ereceipt data from 9,080 online shoppers, each Apple Watch buyer ordered an average of 1.3 watches, spending $503.83 per watch. Those ordering an Apple Watch Sport spent $382.83 per watch and those ordering the Apple Watch spent $707.04. Among those buying an Apple Watch, 72 percent purchased an Apple product in the past two years (iPhone, Apple computer or iPad), and 21 percent of them pre-ordered an iPhone 6 or iPhone 6 Plus mere months ago. Nearly one-third purchased two Apple products and 11 percent bought all three devices, in addition to their new watch.

Slice Intelligence estimates that 62% of consumers chose the less-expensive Sport model and most buyers (71%) chose the 42mm body. Those who purchased the Sport edition were more likely to get the 38mm body (32%). Only 24% of Apple Watch buyers chose the 38mm size.


The Space Gray aluminum Apple Watch Sport was the most common model purchased, according to Slice Intelligence, with 40% of buyers choosing that option. Next was stainless steel at 34%, silver aluminum at 23%, and Space Black stainless steel at 3%. Slice Intelligence gets its numbers by extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts.

Apple will likely release an official sales number for launch weekend but it's unlikely that they'll break them down to tell us which model was most popular. Let us know which model you chose in the comments and please follow iClarified on Twitter, Facebook, or RSS for updates.

Read More [via Fortune]