TAG Heuer Announces Partnership With Google and Intel for Luxury Smartwatch [Video]

TAG Heuer has announced a partnership with Google and Intel to launch a Swiss smartwatch powered by Intel technology and Android Wear.

The collaboration was made official at Baselworld, during a press conference held on Thursday 19th March at the TAG Heuer booth. Jean-Claude Biver, President of the Watch Division LVMH Group and CEO of TAG Heuer, David Singleton, Director of Engineering for Android Wear, and Michael Bell, Corporate Vice President and General Manager of Intel’s New Devices Group, joined each other on stage.

Together, these companies are working to create a product that is both luxurious and seamlessly connected to its wearer’s daily life—a culmination of innovation, creativity and design from Silicon Valley in California and the Watch Valley in La Chaux-de-Fonds, Switzerland.


"Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous," said Jean-Claude Biver.

Guy Sémon, General Manager of TAG Heuer added: "The quality of Swiss watches is renowned worldwide. When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry, of which I am proud to be a pioneer today with TAG Heuer."

David Singleton noted, “By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike—including us at Google. So we’re thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch.”

“As we work to enable technology experiences that provide greater utility and value to people, Intel is confident that a collective approach will inspire new innovation in wearable technology. The collaboration with TAG Heuer and Google brings us closer to realizing the vision of wearable technology with a distinctive smartwatch that elevates the category,” remarked Michael Bell.


Notably, in an interview with Bloomberg Jean-Claude notes that the company doesn't feel as though it's competing with Apple.

"We are not doing anything against Apple. We are trying to make a watch in our DNA, with our characteristics, with our history, with our emotions, with our design. A TAG Heuer watch will have to look like a TAG Heuer watch."

Jean-Claude noted that Intel and Google have been in Switzerland for weeks working with their engineers. They've also been in Silicon Valley ten to twenty times to work on the watch. The connected TAG Heuer watch will be unveiled in four to five months.

Take a look at the video below for more details and please follow iClarified on Twitter, Facebook, or RSS for updates.