iClarified - 2015-03-09 11:36:53
We've got a lot to dive into, so Please follow iClarified on Twitter, Facebook, Google , or RSS for updates.
iClarified - 2015-03-09 11:35:47
And thats it!
iClarified - 2015-03-09 11:34:19
iClarified - 2015-03-09 11:33:51
Cook wrapping things up. Reviewing the day so far
iClarified - 2015-03-09 11:33:39
This is what everyone in Apple is focused on. Pushing our products forward and creating a better future
iClarified - 2015-03-09 11:31:48
iClarified - 2015-03-09 11:31:32
April 24 is the ship date. Available in select countries.
iClarified - 2015-03-09 11:31:07
New custom tables with all the Apple Watches
iClarified - 2015-03-09 11:30:51
You can also preview the Apple Watch in select stores April 10
iClarified - 2015-03-09 11:30:32
Apple Watch Edition only available in select retail stores
iClarified - 2015-03-09 11:30:16
iClarified - 2015-03-09 11:30:14
Pre-orders beginning on April 10
iClarified - 2015-03-09 11:30:10
Apple Watch Edition starts at $10,000
iClarified - 2015-03-09 11:30:07
iClarified - 2015-03-09 11:29:34
Apple Watch steel 42MM runs $599-$1099
iClarified - 2015-03-09 11:28:58
Apple Watch [Steel] starts at $549 ranges up to $1099
iClarified - 2015-03-09 11:27:33
iClarified - 2015-03-09 11:27:18
Now a video on stainless steal for Apple Watch
iClarified - 2015-03-09 11:26:57
Watch Sport: 38mm $349 for 38mm, $399 for 42mm
iClarified - 2015-03-09 11:24:45
New alloy is 60% stronger
iClarified - 2015-03-09 11:23:45
Now a video on Apple Watch Sport aluminum
iClarified - 2015-03-09 11:23:15
Apple watch is curated into three collections
iClarified - 2015-03-09 11:22:31
iClarified - 2015-03-09 11:22:25
Apple Watch will last 18 hours on a typical day
iClarified - 2015-03-09 11:22:13
Apple Watch app lets you customize the watch
iClarified - 2015-03-09 11:22:11
Apple Watch app lets you customize the watch
iClarified - 2015-03-09 11:21:53
iOS 8.2 shipping with new Apple Watch app
iClarified - 2015-03-09 11:21:43
iOS 8.2 is available for download -- today
iClarified - 2015-03-09 11:21:11
Tim Cook is back on stage
iClarified - 2015-03-09 11:20:18
Lynch demonstrates opening his house door from his Apple Watch
iClarified - 2015-03-09 11:20:05
iClarified - 2015-03-09 11:18:50
You can use Shazam on your Apple Watch to find out what song is playing
iClarified - 2015-03-09 11:18:41
iClarified - 2015-03-09 11:17:47
iClarified - 2015-03-09 11:17:07
You can board planes now with your Apple Watch -- just wave your watch in front of the scanner
iClarified - 2015-03-09 11:16:35
iClarified - 2015-03-09 11:16:22
To receive phone calls on your watch, you don't have to be within bluetooth range of your phone. Most likely uses the same wi-fi network (Similar to Continuity and OS X Yosemite)
iClarified - 2015-03-09 11:15:42
iClarified - 2015-03-09 11:15:14
With incoming calls, you can answer right on your watch or on your phone.
iClarified - 2015-03-09 11:14:18
You can change watch faces by just force pressing the face and customize your view
iClarified - 2015-03-09 11:13:04
To use Apple Pay, you just double tap the side button, and hold watch near the terminal
iClarified - 2015-03-09 11:12:12
WeChat reply is being demonstrated (via a sticker)
iClarified - 2015-03-09 11:11:09
Interacting with Siri seems pretty fast and accurate on stage
iClarified - 2015-03-09 11:10:51
iClarified - 2015-03-09 11:10:11
Kevin Lynch now on stage
iClarified - 2015-03-09 11:09:41
Now some developers are previewing what they've been working on
iClarified - 2015-03-09 11:09:05
Cook going over notifications that you can receive on your watch
iClarified - 2015-03-09 11:09:01
iClarified - 2015-03-09 11:08:30
You can Pay with Apple Pay using Apple Watch, view photos, control music, and use your voice via Siri
iClarified - 2015-03-09 11:07:58
Apple launching a blog tracking Christy's journey on her new half marathon
iClarified - 2015-03-09 11:06:46
iClarified - 2015-03-09 11:06:30
Cook and Turlington now discussing how the Apple Watch helped during the marathon
iClarified - 2015-03-09 11:05:50
iClarified - 2015-03-09 11:05:24
Christy Turlington is now on stage
iClarified - 2015-03-09 11:04:00
iClarified - 2015-03-09 11:03:45
Now a video demoing her journey
iClarified - 2015-03-09 11:03:15
Christy Turlington was first person to complete marathon using the Apple Watch
iClarified - 2015-03-09 11:03:02
Model Christy Turlington was given the Apple Watch to bring the "health experience" to life
iClarified - 2015-03-09 11:01:39
iClarified - 2015-03-09 11:01:21
New workout app in Apple Watch lets you run, cycle, walk, or any other machine in your gym. Provides detailed metrics during your workout (distance, time, heart rate)
iClarified - 2015-03-09 11:00:46
Apple Watch sends you weekly reports and suggests new movement targets for the upcoming week.
iClarified - 2015-03-09 11:00:15
Apple Watch tracks your daily movement,exercise movement, and even remind you if you've been sitting too long.
iClarified - 2015-03-09 11:00:00
iClarified - 2015-03-09 10:58:42
iClarified - 2015-03-09 10:57:53
Apple Watch lets you communicate immediately and much more intimately. You can receive messages right from your wrist.
iClarified - 2015-03-09 10:57:19
iClarified - 2015-03-09 10:56:27
Tim Cook going over different Apple Watch faces
iClarified - 2015-03-09 10:55:23
In addition to being a beautiful object, the Apple Watch is the most advanced time piece ever created, a revolutionary way to connect with others, and a comprehensive health companion.
iClarified - 2015-03-09 10:53:58
Tim Cook now on stage to discuss the Apple Watch
iClarified - 2015-03-09 10:53:37
iClarified - 2015-03-09 10:53:27
13-inch MacBook Pro getting new Force touch trackpad, 5th generation intel core, 2x faster flash, updated battery life
iClarified - 2015-03-09 10:52:54
iClarified - 2015-03-09 10:52:51
MacBook Air is being upgraded to faster 5th gen Intel processors.
iClarified - 2015-03-09 10:52:25
Ships April 10
iClarified - 2015-03-09 10:52:14
12" retina display. 1.1ghz, 8GB RAM, 256 GB sad, at $1299
iClarified - 2015-03-09 10:51:34
Ive: We were un-compromising on the new MacBook's design and engineering.
iClarified - 2015-03-09 10:50:43
iClarified - 2015-03-09 10:50:18
Jony Ive discussing the engineering challenges behind designing the new MacBook.
iClarified - 2015-03-09 10:48:51
iClarified - 2015-03-09 10:48:47
iClarified - 2015-03-09 10:47:27
Jony Ive talking about the design of new MacBook
iClarified - 2015-03-09 10:47:21
iClarified - 2015-03-09 10:47:11
New we see a video on the new MacBook
iClarified - 2015-03-09 10:46:59
World's most energy efficient notebook
iClarified - 2015-03-09 10:46:26
New MacBook comes in Silver, Space Gray, and Gold
iClarified - 2015-03-09 10:46:02
iClarified - 2015-03-09 10:45:55
iClarified - 2015-03-09 10:45:48
USB Type-C is reversible, verstalie and 1/3 the size of current USB
iClarified - 2015-03-09 10:45:29
New connector, USB Type-C -- supports power, HDMI, DisplayPort, VGA and more
iClarified - 2015-03-09 10:44:52
iClarified - 2015-03-09 10:44:48
New MacBook has updated Apple logo in front of notebook
iClarified - 2015-03-09 10:44:46
iClarified - 2015-03-09 10:44:42
iClarified - 2015-03-09 10:44:08
802.11ac Wi-Fi, Bluetooth 4.0
iClarified - 2015-03-09 10:43:48
Battery Life: 9 hours wireless web, 10 hours wireless playback
iClarified - 2015-03-09 10:42:24
iClarified - 2015-03-09 10:42:23
New Broadwell Intel M processors. 1.3Ghz (turbo boost to 2.9GHz)
iClarified - 2015-03-09 10:42:01
Logic board is 67% smaller than the previous logic board
iClarified - 2015-03-09 10:41:42
New MacBook does not have a fan. First fanless MacBook
iClarified - 2015-03-09 10:41:27
iClarified - 2015-03-09 10:41:15
Looking at the internals now
iClarified - 2015-03-09 10:39:43
iClarified - 2015-03-09 10:39:27
Force sensors sense ranges of pressure, from clicks to presses. New gestures for force clicks
iClarified - 2015-03-09 10:38:32
Trackpad is all new. Force Touch trackpad
iClarified - 2015-03-09 10:38:11
iClarified - 2015-03-09 10:38:06
Uses 30% less energy with the same level of brightness
iClarified - 2015-03-09 10:38:06
iClarified - 2015-03-09 10:37:41
.88mm thin panel. Thinnest display ever built in to a mac.
iClarified - 2015-03-09 10:37:25
12" Displays with edge-to-edge cover glass. Retina display 2304 x 1440 resolution. 3.3 million pixels!
iClarified - 2015-03-09 10:37:01
New lighting system for the backlight. Individual LED for the keyboards
iClarified - 2015-03-09 10:36:25
iClarified - 2015-03-09 10:36:21
Team has reinvented the mechanism behind the keys in the keyboard. 4x more stable than previous keys on a keyboard.
iClarified - 2015-03-09 10:35:42
13.1mm at its thickest.
iClarified - 2015-03-09 10:35:37
Full size, all new keyboard that is edge-to edge.
iClarified - 2015-03-09 10:35:12
All metal enclosure. The antennas are integrated in the enclosure
iClarified - 2015-03-09 10:34:44
Thinnest Mac we have ever made
iClarified - 2015-03-09 10:34:33
Weights just 2lbs, is 24% thinner.
iClarified - 2015-03-09 10:34:14
It is the most efficient notebook we have ever created. We had to reinvent ever technology in the MacBook
iClarified - 2015-03-09 10:34:05
iClarified - 2015-03-09 10:33:46
Phil Schiller is coming on stage to talk about new MacBooks
iClarified - 2015-03-09 10:33:29
Cook: "It is unbelievable!"
iClarified - 2015-03-09 10:33:22
iClarified - 2015-03-09 10:32:56
New MacBook looks very similar to the leaks
iClarified - 2015-03-09 10:32:19
Video coming up on new MacBook...and theres a GOLD version!
iClarified - 2015-03-09 10:32:00
Apple is reinventing the notebook
iClarified - 2015-03-09 10:31:19
For notebooks, MacBook grew 21% while industry shrank 2%
iClarified - 2015-03-09 10:31:01
Ever year, the Mac has outgrown the industry for the last 10 years.
iClarified - 2015-03-09 10:30:45
This is the strongest Mac lineup we have ever had
iClarified - 2015-03-09 10:29:55
iClarified - 2015-03-09 10:29:50
Tim Cook now discussing the Mac
iClarified - 2015-03-09 10:29:15
Releasing next month, first five apps available today
iClarified - 2015-03-09 10:28:54
ResearchKit will be open sourced.
iClarified - 2015-03-09 10:28:29
Jeff Williams is back on stage now.
iClarified - 2015-03-09 10:26:19
iClarified - 2015-03-09 10:25:06
Video now on ResearchKit
iClarified - 2015-03-09 10:24:03
Jeff Williams: Apple will not see your [health] data
iClarified - 2015-03-09 10:23:03
There an app for diabetes, which looks at behavior and glucose levels.
iClarified - 2015-03-09 10:21:31
Anyone with an iPhone can now contribute to research, for example, to Parkinson's disease
iClarified - 2015-03-09 10:20:32
Apple has been working with experts to develop ResearchKit
iClarified - 2015-03-09 10:20:09
iClarified - 2015-03-09 10:19:20
Apple announces ResearchKit, a new Apple Health framework for Medical Research
iClarified - 2015-03-09 10:18:46
Williams talking about difficulty of medical researchers gathering participants, data, etc
iClarified - 2015-03-09 10:17:49
Jeff Williams on stage to talk about Medical Research and Health App
iClarified - 2015-03-09 10:16:35
More than 40 new models shipping by the end of this year with CarPlay
iClarified - 2015-03-09 10:16:26
iClarified - 2015-03-09 10:16:05
Every major car brand has committed to delivering CarPlay
iClarified - 2015-03-09 10:14:44
We've tripped the number of location that accept Apple Pay -- 700,000 across the United States
iClarified - 2015-03-09 10:13:53
iClarified - 2015-03-09 10:13:51
Customer satisfaction is at 99% for iPhone 6 and iPhone 6 Plus
iClarified - 2015-03-09 10:13:32
iPhone is growing 50% Year-over-year. Top selling smartphone in the world
iClarified - 2015-03-09 10:12:37
700 Million iPhones have been sold so far
iClarified - 2015-03-09 10:11:36
Apple TV price dropped to $69. 25 million units sold so far!
iClarified - 2015-03-09 10:09:54
Exclusive Game of Thrones trailer is now being previewed.
iClarified - 2015-03-09 10:09:03
First month of HBO Now is free
iClarified - 2015-03-09 10:08:55
HBO Now does not require a satellite or cable subscription. You can watch on your iPhones and iPads as well. Launching in early April for just $14.99 a month
iClarified - 2015-03-09 10:08:25
HBO Now gives you access to all programming.
iClarified - 2015-03-09 10:08:07
HBO Now is a standalone streaming service -- exclusive to Apple
iClarified - 2015-03-09 10:07:30
Richard Plepler, CEO of HBO is here to announce 'exciting news'
iClarified - 2015-03-09 10:07:03
iClarified - 2015-03-09 10:06:33
Tim Cook talking about HBO
iClarified - 2015-03-09 10:05:57
Apple TV to start!
iClarified - 2015-03-09 10:05:37
453 total retial stores. Over 120 million customers visited retail stores last quarter.
iClarified - 2015-03-09 10:05:13
We've opened 6 stores in China in the last six weeks alone. 21 stores in china, plan to be at 40 by next year.
iClarified - 2015-03-09 10:04:26
iClarified - 2015-03-09 10:04:23
Tim Cook: What you just saw was the opening of the latest store in West Lake China. It is an incredible place with a gorgeous new design. It's absolutely breathtaking!
iClarified - 2015-03-09 10:03:41
Tim Cook is on stage
iClarified - 2015-03-09 10:03:30
iClarified - 2015-03-09 10:02:27
Video showcasing the new retail stores in China
iClarified - 2015-03-09 10:01:55
Starting with a video
iClarified - 2015-03-09 10:01:06
Here we go, lights are dimming!
iClarified - 2015-03-09 09:58:30
iClarified - 2015-03-09 09:55:19
We're live! Just a few more minutes here!
iClarified - 2015-03-09 09:53:29
We will be providing coverage of Apple's 'Spring Forward' media event here using a compilation of sources to make sure that you get an uninterrupted feed.
The event begins March 9th at 10:00am PST / 1:00pm EST and takes place at the Yerba Buena Center for the Arts.
Apple is widely expected to provide more details about the Apple Watch including its pricing and availability. There is also the possibility that we could see some updates to the company's MacBook lineup. You can find more details in our rumor roundup.
Please follow iClarified on Twitter, Facebook, Google , or RSS to be informed as soon as things get started!
iClarified - 2015-03-09 09:38:12
We've got a lot to dive into, so Please follow iClarified on Twitter, Facebook, Google , or RSS for updates.
iClarified - 2015-03-09 11:35:47
And thats it!
iClarified - 2015-03-09 11:34:19
iClarified - 2015-03-09 11:33:51
Cook wrapping things up. Reviewing the day so far
iClarified - 2015-03-09 11:33:39
This is what everyone in Apple is focused on. Pushing our products forward and creating a better future
iClarified - 2015-03-09 11:31:48
iClarified - 2015-03-09 11:31:32
April 24 is the ship date. Available in select countries.
iClarified - 2015-03-09 11:31:07
New custom tables with all the Apple Watches
iClarified - 2015-03-09 11:30:51
You can also preview the Apple Watch in select stores April 10
iClarified - 2015-03-09 11:30:32
Apple Watch Edition only available in select retail stores
iClarified - 2015-03-09 11:30:16
iClarified - 2015-03-09 11:30:14
Pre-orders beginning on April 10
iClarified - 2015-03-09 11:30:10
Apple Watch Edition starts at $10,000
iClarified - 2015-03-09 11:30:07
iClarified - 2015-03-09 11:29:34
Apple Watch steel 42MM runs $599-$1099
iClarified - 2015-03-09 11:28:58
Apple Watch [Steel] starts at $549 ranges up to $1099
iClarified - 2015-03-09 11:27:33
iClarified - 2015-03-09 11:27:18
Now a video on stainless steal for Apple Watch
iClarified - 2015-03-09 11:26:57
Watch Sport: 38mm $349 for 38mm, $399 for 42mm
iClarified - 2015-03-09 11:24:45
New alloy is 60% stronger
iClarified - 2015-03-09 11:23:45
Now a video on Apple Watch Sport aluminum
iClarified - 2015-03-09 11:23:15
Apple watch is curated into three collections
iClarified - 2015-03-09 11:22:31
iClarified - 2015-03-09 11:22:25
Apple Watch will last 18 hours on a typical day
iClarified - 2015-03-09 11:22:13
Apple Watch app lets you customize the watch
iClarified - 2015-03-09 11:22:11
Apple Watch app lets you customize the watch
iClarified - 2015-03-09 11:21:53
iOS 8.2 shipping with new Apple Watch app
iClarified - 2015-03-09 11:21:43
iOS 8.2 is available for download -- today
iClarified - 2015-03-09 11:21:11
Tim Cook is back on stage
iClarified - 2015-03-09 11:20:18
Lynch demonstrates opening his house door from his Apple Watch
iClarified - 2015-03-09 11:20:05
iClarified - 2015-03-09 11:18:50
You can use Shazam on your Apple Watch to find out what song is playing
iClarified - 2015-03-09 11:18:41
iClarified - 2015-03-09 11:17:47
iClarified - 2015-03-09 11:17:07
You can board planes now with your Apple Watch -- just wave your watch in front of the scanner
iClarified - 2015-03-09 11:16:35
iClarified - 2015-03-09 11:16:22
To receive phone calls on your watch, you don't have to be within bluetooth range of your phone. Most likely uses the same wi-fi network (Similar to Continuity and OS X Yosemite)
iClarified - 2015-03-09 11:15:42
iClarified - 2015-03-09 11:15:14
With incoming calls, you can answer right on your watch or on your phone.
iClarified - 2015-03-09 11:14:18
You can change watch faces by just force pressing the face and customize your view
iClarified - 2015-03-09 11:13:04
To use Apple Pay, you just double tap the side button, and hold watch near the terminal
iClarified - 2015-03-09 11:12:12
WeChat reply is being demonstrated (via a sticker)
iClarified - 2015-03-09 11:11:09
Interacting with Siri seems pretty fast and accurate on stage
iClarified - 2015-03-09 11:10:51
iClarified - 2015-03-09 11:10:11
Kevin Lynch now on stage
iClarified - 2015-03-09 11:09:41
Now some developers are previewing what they've been working on
iClarified - 2015-03-09 11:09:05
Cook going over notifications that you can receive on your watch
iClarified - 2015-03-09 11:09:01
iClarified - 2015-03-09 11:08:30
You can Pay with Apple Pay using Apple Watch, view photos, control music, and use your voice via Siri
iClarified - 2015-03-09 11:07:58
Apple launching a blog tracking Christy's journey on her new half marathon
iClarified - 2015-03-09 11:06:46
iClarified - 2015-03-09 11:06:30
Cook and Turlington now discussing how the Apple Watch helped during the marathon
iClarified - 2015-03-09 11:05:50
iClarified - 2015-03-09 11:05:24
Christy Turlington is now on stage
iClarified - 2015-03-09 11:04:00
iClarified - 2015-03-09 11:03:45
Now a video demoing her journey
iClarified - 2015-03-09 11:03:15
Christy Turlington was first person to complete marathon using the Apple Watch
iClarified - 2015-03-09 11:03:02
Model Christy Turlington was given the Apple Watch to bring the "health experience" to life
iClarified - 2015-03-09 11:01:39
iClarified - 2015-03-09 11:01:21
New workout app in Apple Watch lets you run, cycle, walk, or any other machine in your gym. Provides detailed metrics during your workout (distance, time, heart rate)
iClarified - 2015-03-09 11:00:46
Apple Watch sends you weekly reports and suggests new movement targets for the upcoming week.
iClarified - 2015-03-09 11:00:15
Apple Watch tracks your daily movement,exercise movement, and even remind you if you've been sitting too long.
iClarified - 2015-03-09 11:00:00
iClarified - 2015-03-09 10:58:42
iClarified - 2015-03-09 10:57:53
Apple Watch lets you communicate immediately and much more intimately. You can receive messages right from your wrist.
iClarified - 2015-03-09 10:57:19
iClarified - 2015-03-09 10:56:27
Tim Cook going over different Apple Watch faces
iClarified - 2015-03-09 10:55:23
In addition to being a beautiful object, the Apple Watch is the most advanced time piece ever created, a revolutionary way to connect with others, and a comprehensive health companion.
iClarified - 2015-03-09 10:53:58
Tim Cook now on stage to discuss the Apple Watch
iClarified - 2015-03-09 10:53:37
iClarified - 2015-03-09 10:53:27
13-inch MacBook Pro getting new Force touch trackpad, 5th generation intel core, 2x faster flash, updated battery life
iClarified - 2015-03-09 10:52:54
iClarified - 2015-03-09 10:52:51
MacBook Air is being upgraded to faster 5th gen Intel processors.
iClarified - 2015-03-09 10:52:25
Ships April 10
iClarified - 2015-03-09 10:52:14
12" retina display. 1.1ghz, 8GB RAM, 256 GB sad, at $1299
iClarified - 2015-03-09 10:51:34
Ive: We were un-compromising on the new MacBook's design and engineering.
iClarified - 2015-03-09 10:50:43
iClarified - 2015-03-09 10:50:18
Jony Ive discussing the engineering challenges behind designing the new MacBook.
iClarified - 2015-03-09 10:48:51
iClarified - 2015-03-09 10:48:47
iClarified - 2015-03-09 10:47:27
Jony Ive talking about the design of new MacBook
iClarified - 2015-03-09 10:47:21
iClarified - 2015-03-09 10:47:11
New we see a video on the new MacBook
iClarified - 2015-03-09 10:46:59
World's most energy efficient notebook
iClarified - 2015-03-09 10:46:26
New MacBook comes in Silver, Space Gray, and Gold
iClarified - 2015-03-09 10:46:02
iClarified - 2015-03-09 10:45:55
iClarified - 2015-03-09 10:45:48
USB Type-C is reversible, verstalie and 1/3 the size of current USB
iClarified - 2015-03-09 10:45:29
New connector, USB Type-C -- supports power, HDMI, DisplayPort, VGA and more
iClarified - 2015-03-09 10:44:52
iClarified - 2015-03-09 10:44:48
New MacBook has updated Apple logo in front of notebook
iClarified - 2015-03-09 10:44:46
iClarified - 2015-03-09 10:44:42
iClarified - 2015-03-09 10:44:08
802.11ac Wi-Fi, Bluetooth 4.0
iClarified - 2015-03-09 10:43:48
Battery Life: 9 hours wireless web, 10 hours wireless playback
iClarified - 2015-03-09 10:42:24
iClarified - 2015-03-09 10:42:23
New Broadwell Intel M processors. 1.3Ghz (turbo boost to 2.9GHz)
iClarified - 2015-03-09 10:42:01
Logic board is 67% smaller than the previous logic board
iClarified - 2015-03-09 10:41:42
New MacBook does not have a fan. First fanless MacBook
iClarified - 2015-03-09 10:41:27
iClarified - 2015-03-09 10:41:15
Looking at the internals now
iClarified - 2015-03-09 10:39:43
iClarified - 2015-03-09 10:39:27
Force sensors sense ranges of pressure, from clicks to presses. New gestures for force clicks
iClarified - 2015-03-09 10:38:32
Trackpad is all new. Force Touch trackpad
iClarified - 2015-03-09 10:38:11
iClarified - 2015-03-09 10:38:06
Uses 30% less energy with the same level of brightness
iClarified - 2015-03-09 10:38:06
iClarified - 2015-03-09 10:37:41
.88mm thin panel. Thinnest display ever built in to a mac.
iClarified - 2015-03-09 10:37:25
12" Displays with edge-to-edge cover glass. Retina display 2304 x 1440 resolution. 3.3 million pixels!
iClarified - 2015-03-09 10:37:01
New lighting system for the backlight. Individual LED for the keyboards
iClarified - 2015-03-09 10:36:25
iClarified - 2015-03-09 10:36:21
Team has reinvented the mechanism behind the keys in the keyboard. 4x more stable than previous keys on a keyboard.
iClarified - 2015-03-09 10:35:42
13.1mm at its thickest.
iClarified - 2015-03-09 10:35:37
Full size, all new keyboard that is edge-to edge.
iClarified - 2015-03-09 10:35:12
All metal enclosure. The antennas are integrated in the enclosure
iClarified - 2015-03-09 10:34:44
Thinnest Mac we have ever made
iClarified - 2015-03-09 10:34:33
Weights just 2lbs, is 24% thinner.
iClarified - 2015-03-09 10:34:14
It is the most efficient notebook we have ever created. We had to reinvent ever technology in the MacBook
iClarified - 2015-03-09 10:34:05
iClarified - 2015-03-09 10:33:46
Phil Schiller is coming on stage to talk about new MacBooks
iClarified - 2015-03-09 10:33:29
Cook: "It is unbelievable!"
iClarified - 2015-03-09 10:33:22
iClarified - 2015-03-09 10:32:56
New MacBook looks very similar to the leaks
iClarified - 2015-03-09 10:32:19
Video coming up on new MacBook...and theres a GOLD version!
iClarified - 2015-03-09 10:32:00
Apple is reinventing the notebook
iClarified - 2015-03-09 10:31:19
For notebooks, MacBook grew 21% while industry shrank 2%
iClarified - 2015-03-09 10:31:01
Ever year, the Mac has outgrown the industry for the last 10 years.
iClarified - 2015-03-09 10:30:45
This is the strongest Mac lineup we have ever had
iClarified - 2015-03-09 10:29:55
iClarified - 2015-03-09 10:29:50
Tim Cook now discussing the Mac
iClarified - 2015-03-09 10:29:15
Releasing next month, first five apps available today
iClarified - 2015-03-09 10:28:54
ResearchKit will be open sourced.
iClarified - 2015-03-09 10:28:29
Jeff Williams is back on stage now.
iClarified - 2015-03-09 10:26:19
iClarified - 2015-03-09 10:25:06
Video now on ResearchKit
iClarified - 2015-03-09 10:24:03
Jeff Williams: Apple will not see your [health] data
iClarified - 2015-03-09 10:23:03
There an app for diabetes, which looks at behavior and glucose levels.
iClarified - 2015-03-09 10:21:31
Anyone with an iPhone can now contribute to research, for example, to Parkinson's disease
iClarified - 2015-03-09 10:20:32
Apple has been working with experts to develop ResearchKit
iClarified - 2015-03-09 10:20:09
iClarified - 2015-03-09 10:19:20
Apple announces ResearchKit, a new Apple Health framework for Medical Research
iClarified - 2015-03-09 10:18:46
Williams talking about difficulty of medical researchers gathering participants, data, etc
iClarified - 2015-03-09 10:17:49
Jeff Williams on stage to talk about Medical Research and Health App
iClarified - 2015-03-09 10:16:35
More than 40 new models shipping by the end of this year with CarPlay
iClarified - 2015-03-09 10:16:26
iClarified - 2015-03-09 10:16:05
Every major car brand has committed to delivering CarPlay
iClarified - 2015-03-09 10:14:44
We've tripped the number of location that accept Apple Pay -- 700,000 across the United States
iClarified - 2015-03-09 10:13:53
iClarified - 2015-03-09 10:13:51
Customer satisfaction is at 99% for iPhone 6 and iPhone 6 Plus
iClarified - 2015-03-09 10:13:32
iPhone is growing 50% Year-over-year. Top selling smartphone in the world
iClarified - 2015-03-09 10:12:37
700 Million iPhones have been sold so far
iClarified - 2015-03-09 10:11:36
Apple TV price dropped to $69. 25 million units sold so far!
iClarified - 2015-03-09 10:09:54
Exclusive Game of Thrones trailer is now being previewed.
iClarified - 2015-03-09 10:09:03
First month of HBO Now is free
iClarified - 2015-03-09 10:08:55
HBO Now does not require a satellite or cable subscription. You can watch on your iPhones and iPads as well. Launching in early April for just $14.99 a month
iClarified - 2015-03-09 10:08:25
HBO Now gives you access to all programming.
iClarified - 2015-03-09 10:08:07
HBO Now is a standalone streaming service -- exclusive to Apple
iClarified - 2015-03-09 10:07:30
Richard Plepler, CEO of HBO is here to announce 'exciting news'
iClarified - 2015-03-09 10:07:03
iClarified - 2015-03-09 10:06:33
Tim Cook talking about HBO
iClarified - 2015-03-09 10:05:57
Apple TV to start!
iClarified - 2015-03-09 10:05:37
453 total retial stores. Over 120 million customers visited retail stores last quarter.
iClarified - 2015-03-09 10:05:13
We've opened 6 stores in China in the last six weeks alone. 21 stores in china, plan to be at 40 by next year.
iClarified - 2015-03-09 10:04:26
iClarified - 2015-03-09 10:04:23
Tim Cook: What you just saw was the opening of the latest store in West Lake China. It is an incredible place with a gorgeous new design. It's absolutely breathtaking!
iClarified - 2015-03-09 10:03:41
Tim Cook is on stage
iClarified - 2015-03-09 10:03:30
iClarified - 2015-03-09 10:02:27
Video showcasing the new retail stores in China
iClarified - 2015-03-09 10:01:55
Starting with a video
iClarified - 2015-03-09 10:01:06
Here we go, lights are dimming!
iClarified - 2015-03-09 09:58:30
iClarified - 2015-03-09 09:55:19
We're live! Just a few more minutes here!
iClarified - 2015-03-09 09:53:29
We will be providing coverage of Apple's 'Spring Forward' media event here using a compilation of sources to make sure that you get an uninterrupted feed.
The event begins March 9th at 10:00am PST / 1:00pm EST and takes place at the Yerba Buena Center for the Arts.
Apple is widely expected to provide more details about the Apple Watch including its pricing and availability. There is also the possibility that we could see some updates to the company's MacBook lineup. You can find more details in our rumor roundup.
Please follow iClarified on Twitter, Facebook, Google , or RSS to be informed as soon as things get started!
iClarified - 2015-03-09 09:38:12