Apple's deal with Google, the one that makes it the default search engine on your iPhone, is set to expire next year, notes The Information. The site reports that rivals Microsoft and Yahoo are already pitching Apple SVP Eddy Cue on the idea of switching to their search engines as the default provider for mobile Safari.
Google has been the default search engine in Safari since 2007 and while it's still the best search engine, Apple has been trying to distance itself from Google products and services. It got rid of YouTube on iOS, ditched Google Maps, and most recently chose Bing as the default search provider for Siri and Yosemite's Spotlight. This would appear to give Microsoft a leg up on Yahoo; however, it would still be a big step to drop Google as Safari's default.
Notably, Yahoo has made some progress recently as well. It managed to become the default search engine in Firefox, getting the company to drop Google for at least the next five years.
Would it matter to you if Apple replaced Google as the default search engine in iOS? Let us know your thoughts in the comments!
Read More [via Verge]
Google has been the default search engine in Safari since 2007 and while it's still the best search engine, Apple has been trying to distance itself from Google products and services. It got rid of YouTube on iOS, ditched Google Maps, and most recently chose Bing as the default search provider for Siri and Yosemite's Spotlight. This would appear to give Microsoft a leg up on Yahoo; however, it would still be a big step to drop Google as Safari's default.
Notably, Yahoo has made some progress recently as well. It managed to become the default search engine in Firefox, getting the company to drop Google for at least the next five years.
Would it matter to you if Apple replaced Google as the default search engine in iOS? Let us know your thoughts in the comments!
Read More [via Verge]