Jonathan Ive on Apple's Upcoming iWatch: 'Switzerland is in Trouble'

Jonathan Ive has reportedly been heard saying that Switzerland is in trouble when excitedly talking about the iWatch. The tidbit was relayed by Nick Bilton for the New York Times.

According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.

Apple is expected to unveil the wearable device on September 9th; however, analysts are predicting that it won't ship until 2015.


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