Apple's last session of WWDC ended with a 'giant middle finger to iPhone developers', according to developer Marco Arment.
The final session of the conference was about publishing on the App Store. The exact content of the session is under NDA; however, its not what was in the session but what was left out that has developers upset. Normally Apple holds a Q&A session after the presentation. This provides developers invaluable access to Apple employees allowing their questions and concerns to be voiced.
The session itself blew through its lightweight examples quickly, ending 45 minutes early. The majority of the audience was clearly there for the Q&A. As people lined up at the microphones around the room, the presenter abruptly showed a simple slide with only “WWDC” in plain lettering, thanked us for coming, and bolted off the stage. The Apple engineers, usually staying around the stage for one-on-one questions, were gone. The lights came up instantly, and it was the only session that didn’t end in music. The audience was stunned.
It was a giant middle finger to iPhone developers. And that’s the closing impression that Apple gave us for WWDC. Clearly, they had absolutely no interest in fielding even a single question from the topic that we have the most questions about.
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The final session of the conference was about publishing on the App Store. The exact content of the session is under NDA; however, its not what was in the session but what was left out that has developers upset. Normally Apple holds a Q&A session after the presentation. This provides developers invaluable access to Apple employees allowing their questions and concerns to be voiced.
The session itself blew through its lightweight examples quickly, ending 45 minutes early. The majority of the audience was clearly there for the Q&A. As people lined up at the microphones around the room, the presenter abruptly showed a simple slide with only “WWDC” in plain lettering, thanked us for coming, and bolted off the stage. The Apple engineers, usually staying around the stage for one-on-one questions, were gone. The lights came up instantly, and it was the only session that didn’t end in music. The audience was stunned.
It was a giant middle finger to iPhone developers. And that’s the closing impression that Apple gave us for WWDC. Clearly, they had absolutely no interest in fielding even a single question from the topic that we have the most questions about.
Read More