New back-lit wall graphics are being installed at Apple Stores to promote the capabilities of the iPad and iPhone; however, ifoAppleStore notes that they are also changing the mood of the stores with their photographic style.
Previous wall graphics were stylized close-ups of products with lots of bright colors and white space that spilled over into the stores. The new graphics were photographed like magazine ads, showing the iPad/iPhone being used in actual situations, complete with their surrounding people and places. Their colors, tone and brightness is much richer and darker than the previous graphics, a noticeable difference that’s been the subject of Tweets and other on-line postings by store employees and visitors.
The photos are somewhat based on the Apple's recent ads that promote the iPad, including profiles of composer Esa-Pekka Salonen and travel writer Chérie King. Check out their videos here.
Take a look at a few of the banners below and let us know what you think in the comments.
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Previous wall graphics were stylized close-ups of products with lots of bright colors and white space that spilled over into the stores. The new graphics were photographed like magazine ads, showing the iPad/iPhone being used in actual situations, complete with their surrounding people and places. Their colors, tone and brightness is much richer and darker than the previous graphics, a noticeable difference that’s been the subject of Tweets and other on-line postings by store employees and visitors.
The photos are somewhat based on the Apple's recent ads that promote the iPad, including profiles of composer Esa-Pekka Salonen and travel writer Chérie King. Check out their videos here.
Take a look at a few of the banners below and let us know what you think in the comments.
Read More