Early iPhone 5 Customers Told Apple They Wanted Longer Battery Life, Better Maps, Bigger Screen

Early iPhone 5 customers told Apple they wanted a longer battery life, improved built-in Maps, and a bigger screen amongst other changes, according to another document from the Apple vs Samsung trial.

Apple asked early iPhone 5 buyers: "What one thing would you add to or change about the iPhone?".

Here's their response:
1. Longer battery life
2. Improve built-in Maps
3. Bigger screen
4. Unhappy with switch to Lightning
5. Ability to customize the look and function of phone
6. Improve Siri functionality
7. More durable/less fragile

Notably, internal Apple analysis determined that screen size and price were the reasons for the iPhone's slowed growth rate.

[via @jyarow] [via Dwayne]