Bloomberg: Apple to Unveil New Apple TV in April

Bloomberg is reporting that Apple plans to introduce a new Apple TV as early as April and is negotiating with TWC and others to offer additional video content on the device.

The new device, which plugs into a television set, will have a faster processor than the previous version and an upgraded interface to make it easier for customers to navigate between TV shows, movies and other online content, one person said. An agreement with Time Warner Cable would mark the first such deal with a pay-TV provider.

Apple is reportedly looking to have the device on sale by Christmas, making an April introduction far ahead of the expected release date. Perhaps the company hopes its announcement will spark new agreements for content.


Previously rumors have pegged March as a possible unveiling date.

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