Apple's iBeacon Technology to be Featured in CES 2014 Scavenger Hunt

Apple's iBeacon Technology will be the highlight of the 2014 CES Scavenger Hunt, according to a press release issued today by the Consumer Electronics Association.

Attendees at the 2014 CES who download the CES Mobile App on either iOS or Android can participate in the scavenger hunt, as they are encouraged to explore all areas of the show, collecting badges along the way for each iBeacon they encounter. The first three players to collect all of the badges will be rewarded with a special prize from CES.

“This promotional scavenger hunt demonstrates our commitment to leveraging the latest in emerging technologies, making CES the most interactive and engaging technology event of the year,” said Jeff Joseph, senior vice president of communications and strategic relationships at CEA. “This promotion is a fun and novel way to introduce attendees to iBeacon technology and encourage participants to visit important exhibits across the show floor.”


CEA is partnering with Radius Networks and Texas Instruments to implement the scavenger hunt. For those unfamiliar with iBeacons, they are simply short range bluetooth transmitters that can notify mobile devices when they come within a certain range of that beacon. Apple just recently rolled out iBeacons to 254 U.S Stores, as well as other retailers like Macy's

“This is one of the coolest proximity-aware apps we have worked on,” said Marc Wallace, CEO and cofounder of Radius Networks. “This is also one of the first, tangible applications that leverages iBeacon technology. And it is a great example of how iBeacon technology is not just about advertising as it is about bringing new and innovative solutions to the marketplace. We are very excited to be a part of it.”

“This scavenger hunt is yet another innovative use of Bluetooth low-energy beacons,” said Oyvind Birkenes, general manager, Wireless Connectivity Solutions, TI. “We are delighted that our Bluetooth low-energy SensorTag is being used to demonstrate one of the many inventive and beneficial use cases for beaconing technology.”

You can download the 2014 International CES App from the App Store for free here.


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