Qualcomm Retracts Declaring Apple's 64-bit A7 Processor a 'Marketing Gimmick'

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Posted October 9, 2013 at 2:42pm by iClarified

Qualcomm has issued a statement retracting remarks made by its Chief Marketing Officer who recently said the Apple 64-bit A7 processor is just a 'marketing gimmick', reports BGR.

Apple is a major customer of Qualcomm's and was likely very displeased with the CMO's remarks.

Here's the retraction:

“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” a Qualcomm spokesperson said in a statement delivered to BGR via email. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”

You can read Chandrasekher's earlier remarks here.

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Qualcomm Retracts Declaring Apple's 64-bit A7 Processor a 'Marketing Gimmick'

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NoGoodNick - October 10, 2013 at 3:40am

The 64-bit chip itself isn't a gimmick, it's planning for the future, but announcing how much better it is than anything else is pure bull, since the iPhone/iPad are only a max 1 gb of memory. In other words, "I'm sorry I called it a gimmick, it's actually Apple that's acting like a schmuck."

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MuertoCuba - October 9, 2013 at 9:39pm

i did not press attention the previous statement from the Qualcomm CMO before cuz i knew it was without any base... the reality its that apple as usually its thinking years ahead of the competition and they shock the word with the A7 64-Bit processor, this its only the beginning from the future, wait till the october 22 when the new iPads are out, this processor will bring the power to the ipad that it was missing to run desktop like Apps on it... after this move its on and all the developers start working and coding their apps on 64-bit it will be the end of the laptops, it will be no sense to buy a laptop anymore.. believe me, lets wait and see...

TheRealNoGoodNick - October 9, 2013 at 10:55pm

Exactly, MacBooks and Mac Pro, now that's something samsheeps can't even get back at apple fans at, after all they are the only ones with awards and true thinkers worrying about themselves but competitors, we have seen worse in commercials!

Vallyb11 - October 9, 2013 at 6:05pm

A7 chip gimmick, ok so does that mean it doesn't preform up to specification...please explain gimmick?

iDood - October 9, 2013 at 4:23pm

Apple is trying to move forward. And this is why "Forward Thinking" was all about beside their touch ID. They were talking about A7 chip. Some thought it was just about touch ID.

farpthor - October 9, 2013 at 4:44pm

Yeah, that and fingerprint db.

Keith - October 9, 2013 at 4:00pm

Too funny. We all knew that was coming.

gamerscul9870 - October 9, 2013 at 8:00pm

Explain!

Great - October 9, 2013 at 3:40pm

If people think 64 bit CPU is only about accessing more than 4gb ram then they need to do more research!

Great - October 9, 2013 at 3:09pm

Goggle should retract their statement too!