September 8, 2024

Ticketmaster Partners With iTunes

Posted November 8, 2007 at 9:12am by iClarified · 4333 views
Ticketmaster, the world's leading ticketing company, and the iTunes Store, the world's most popular online music store, have expanded their music + tickets offerings by integrating digital album sales directly alongside concert tickets in a single transaction on Ticketmaster.com. More than 700 musical acts with performances currently on sale via Ticketmaster, including Kanye West, Keith Urban, Modest Mouse and Bon Jovi, are among the first to have their songs and tickets jointly available to the tens of millions of fans who search for music and concerts online.

Gearing up for the holiday season, the Ticketmaster and iTunes program launches with a special dollar-off discount applied to every digital album sold on Ticketmaster and fulfilled via the iTunes Store (www.itunes.com) now through December 29, 2007.

Music fans purchasing tickets at Ticketmaster.com to live performances by participating artists will be given the option of adding a digital album to their purchase for one dollar off the album’s price through the end of the year. Ticketmaster.com will provide a direct link that will take the user to the iTunes Store to download their album in full.

"This Ticketmaster + iTunes program instantly gives our music huge exposure to a very important consumer audience -- the people who come to our shows," said Kanye West. "Touring is the most powerful and sincere connection that we have with our fans, so being able to deliver our music for download during the ticket buying process is a slam-dunk for us, and for all recording and touring artists out there who depend on reaching their live audience."

"The ability to connect live and recorded music, concert tickets and album sales is the future of the music business," explained David Marcus, SVP Music, Ticketmaster. "The collaboration between Ticketmaster and iTunes makes it simple for fans to download the latest music from the artists they want to see live. We've now extended the music + concert tickets program we introduced with iTunes earlier this year, and we're thrilled to now offer digital albums integrated with concert ticket sales."

Ticketmaster and iTunes are also delivering special Ticketmaster + iTunes gift card packs now available exclusively at Target stores throughout the US. The dual card packages include two $25 gift cards: one redeemable toward tickets at Ticketmaster.com and one redeemable for digital music at the iTunes Store. The cards have no expiration date and multiple gift cards may be redeemed toward a single purchase.

In September 2005, iTunes and Ticketmaster conducted the first-ever digital music / concert ticket online presale for Depeche Mode. Together, the two companies have gone on to conduct online album + ticket presales for more than a dozen acts including the Red Hot Chili Peppers, Bob Dylan, Bon Jovi and more. In February 2007, Ticketmaster and iTunes offered summer concert ticket buyers a complimentary song of their choice and a digital sampler featuring a selection of music from touring artists.

Read More