Starwood Hotels Opens 'Aloft Cupertino' Featuring an Apple TV in Each Room

Starwood Hotels has announced the opening of a 'Aloft Cupertino', a new hotel located adjacent to Apple's campus that features an Apple TV in each room.

Aloft Cupertino is the brand’s third hotel in California and its first in Silicon Valley. Owned by Shashi Corporation and managed by Azul Hospitality Group, Aloft Cupertino offers 123 spacious, loft-like rooms, forward-thinking technology and a vibrant, social atmosphere.

“We are thrilled to bring Aloft to Cupertino where we expect it will emerge as a favorite with savvy travelers and area professionals in a community that buzzes with excitement, innovation and thought leadership,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood.


Showcasing many of the brand’s newest technologies, Aloft Cupertino is the first Aloft hotel to feature Apple TV in all its guestrooms. Guests can choose among thousands of movies and TV shows from iTunes, connect to Netflix for films, Hulu for television shows, MLB.com for sports, and much more. Apple TV’s Airplay feature will also let guests play video, show off photos, and enjoy music from any iPhone, iPad, or iPod Touch – right on their 42-inch LCD in-room TV. In the lobby, guests can access “Cool Concierge,” a tablet-based concierge program that guests can use to look up directions, phone numbers, make reservations, check their flight status and print boarding passes. Starting in March, the hotel will also offer Smart Check-In, allowing guests to bypass the front desk and go straight to their rooms using radio frequency identification (RFID) technology.

Read More [via CNET]