Nielsen’s 2013 Mobile Consumer Report details which criteria buyers use when choosing a new mobile device.
Consumers around the world are collectively embracing mobile devices and the criteria they use to determine which device to buy vary from country to country. Getting good value for the money spent on a device matters more to consumers responsible for purchase decisions in the U.S., U.K., Italy and China. Russian consumers say they care more about "stylish design" when deciding which mobile device to purchase, while Chinese consumers are more concerned with having a wide choice of applications to use on their device.
Check out the chart below...
Read More
Consumers around the world are collectively embracing mobile devices and the criteria they use to determine which device to buy vary from country to country. Getting good value for the money spent on a device matters more to consumers responsible for purchase decisions in the U.S., U.K., Italy and China. Russian consumers say they care more about "stylish design" when deciding which mobile device to purchase, while Chinese consumers are more concerned with having a wide choice of applications to use on their device.
Check out the chart below...
Read More