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Samsung's Internal Memo to Employees Following Loss to Apple in Court

Samsung's Internal Memo to Employees Following Loss to Apple in Court

Posted August 27, 2012 at 3:37pm by iClarified
Samsung has posted an internal memo sent to employees following the jury verdict which found the company guilty of copying Apple.

On Friday, August 24, 2012, the jury verdict in our trial against Apple was announced at the US District Court for the Northern District of California. The following is an internal memo that reflects Samsung's position regarding the verdict:

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We initially proposed to negotiate with Apple instead of going to court, as they had been one of our most important customers. However, Apple pressed on with a lawsuit, and we have had little choice but to counter-sue, so that we can protect our company.


Certainly, we are very disappointed by the verdict at the US District Court for the Northern District of California (NDCA), and it is regrettable that the verdict has caused concern amongst our employees, as well as our loyal customers.

However, the judge's final ruling remains, along with a number of other procedures. We will continue to do our utmost until our arguments have been accepted.

The NDCA verdict starkly contrasts decisions made by courts in a number of other countries, such as the United Kingdom, the Netherlands, Germany, and Korea, which have previously ruled that we did not copy Apple's designs. These courts also recognized our arguments concerning our standards patents.

History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation.


We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt.
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Read More [via 9to5Mac]


Samsung's Internal Memo to Employees Following Loss to Apple in Court
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Comments (24)
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paul
paul - September 21, 2012 at 6:19pm
history has shown that customers don't like companies that copy instead of innovation!!,as per the Japanese economy after the war,
Liberty
Liberty - September 21, 2012 at 5:55pm
I read your post and wihesd I was good enough to write it
Ismael
Ismael - August 28, 2012 at 3:30pm
Samsung is liar.
Toshi
Toshi - August 28, 2012 at 7:34am
Samsung "innovate" is not copy! Innovate is make new thinks! If u say innovate is copy, u saying China is innovate country!
iProService
iProService - August 27, 2012 at 8:26pm
Prior to the iPhone, Samsung made really nice flip phones. After the release of the iPhone, Samsung phones evolved to look and function essentially just like iPhones, not Samsungs. An iPhone has a unique identity. A Samsung could now be described as something that is similar to an iPhone but I'd hardly agree they have an identity of their own any more.
Brian
Brian - August 27, 2012 at 7:40pm
I think what samsuck meant was for samsung to go with Microsoft OS in their phones... He's not telling consumers to use windows phone..
ratRG
ratRG - August 27, 2012 at 7:28pm
All the Viagra in the world wouldn't help me get hard for you.
justabrake
justabrake - August 27, 2012 at 5:38pm
Apple better hope Samsung keeps parts coming
Jayzee
Jayzee - August 27, 2012 at 6:04pm
Might wanna inform yourself. Samsung is no longer a supplier for Apple, LG took their place.
justabrake
justabrake - August 27, 2012 at 6:10pm
Only screens not other parts I think you better google all the parts Samsung supplies for the iPhone
justabrake
justabrake - August 27, 2012 at 6:23pm
"As well as being the only supplier of micro processors for the iPhone and iPad, Samsung also supplies DRAM and NAND-type memory chips "
Simon
Simon - August 27, 2012 at 5:37pm
Lol. Yet again Samsung used the word innovate!!! Ahahahahha.
laoman
laoman - August 27, 2012 at 5:01pm
We like Apple products and we have a bunch of them! We also like new comers like Samsung and Android! They are rocking. For us as consumers the rulling is really bad, Apple is left alone to overcharge their products. I bought an iPad 2 days before the rulling if i was buying today i was going to go with a Samsung pad.
matrixmaniac
matrixmaniac - August 27, 2012 at 5:55pm
The ruling is not bad for the customer at all. It just forces Samsung to create something new and different. That's going to be substantially more choice as opposed to just a copy of some sort. Maybe we'll re-discover that Samsung can't do that, but then others get a fair chance at least to jump in with truly innovative ideas. E.g. nobody feels that MS & Nokia did a cheap copy. So this ruling boosts them quite a bit. I think this will be for the better of all (except Samsung maybe or maybe not)
anonymous
anonymous - August 27, 2012 at 7:27pm
There is a 14 day no charge return policy @ Apple. Take it back and get what you want! Samsung innovated it just for you.
laoman
laoman - August 28, 2012 at 4:40pm
Nice points guys
Sean
Sean - August 27, 2012 at 4:48pm
Everything in this world is copied from another. Im not on samsungs side, however, u can say that everything ever made is copied. Innovation is actually taking a idea and making it better. Not saying that's what Samsung did, but the word innovate means to take something and make it better. Just my 2 cents
wittybob
wittybob - August 27, 2012 at 4:43pm
But additionally, Samsung was accused of copying software patented items, such as the "bounce-back" effect you see when you scroll down fast and hit the end of a list. Several software or "look and feel" items were involved, not just the way the phone looks.
brusiedbannatip
brusiedbannatip - August 27, 2012 at 4:24pm
"The thieves don't say they did it"
NeoReaper
NeoReaper - August 27, 2012 at 4:17pm
Samsung has been extremely innovative at describing how they copy Apple products. I love how they describe this as a loss for consumers... why would a consumer ever want the innovator to profit from their ideas? (end sarcasm) I like how they imply that they weren't found guilty in the courts of other nations when even in Korea, they were found guilty. Sometimes I really believe that America is the only country that protects intellectual properly... The decision in the UK was probably the most absurd thing ever so I'm glad to see that justice has been served in this great country.
cciev
cciev - August 27, 2012 at 4:16pm
ok take a break
G4
G4 - August 27, 2012 at 3:52pm
Bullshit Samsung! The biggest copycat on the planet!
Pshhh
Pshhh - August 27, 2012 at 3:47pm
Samsung claims to be innovative while holding design meetings which are centered around how Samsung's phones can be more like Apple's phones. THAT'S NOT INNOVATION!
Po2345
Po2345 - August 27, 2012 at 3:43pm
He went on to also say " but we might still copy them, cause we can't think of any good innovations of our own."
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