Apple Adds More Third Party Services to iOS While Dropping Ones From Google

Apple is adding more third party services to iOS while dropping ones provided by Google, notes MacStories.

The site has created the chart seen below which shows Apple's increasing pace of integration with third party services. Notably, Google provided three key services at the launch of the iPhone: YouTube, Maps, and Search. With the release of iOS 6, Apple is dropping Google Maps and dropping YouTube, that leaves only Google Search as the only service provided by default in iOS.

Although, Apple is adding other services, they are carefully controlling the implementation to keep the iOS look and feel customers expect.


It makes perfect sense as to why (excluding the social networks, which retain branding to remain instantly recognisable to users), Apple is obfuscating the third party branding; they still wants users to think and feel as though it is all a native experience. That's why Apple themselves develop the implementation of these services, to keep control over the aspect that matters most: the user experience. Apple's move to deeply integrate third party services is arguably the best of both worlds: leverage successful and powerful services (i.e. Yelp, WolframAlpha, etc) and then implement them as if Apple themselves had built the services.

Take a look at the chart below to see a timeline of services in iOS.

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