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Steve Jobs Email Made Public in E-Books Class Action Suit

Steve Jobs Email Made Public in E-Books Class Action Suit

Posted May 15, 2012 at 7:39pm by iClarified
An email from Steve Jobs to an alleged 'conspiring publisher' has been made public as part of a 31 state class action lawsuit against Apple, Macmillan and Penguin for price fixing.

Here's the email from Steve Jobs:

---
As I see it, [Conspiring Publisher] has the following choices:


1. Throw in with Apple and see if we can all make a go of this to create a real mainstream ebooks market at $12.99 and $14.99.

2. Keep going with Amazon at $9.99. You will make a bit more money in the short term, but in the medium term Amazon will tell you they will be paying you 70% of $9.99. They have shareholders too.

3. Hold back your books from Amazon. Without a way for customers to buy your ebooks, they will steal them. This will be the start of piracy and once started, there will be no stopping it. Trust me, I've seen this happen with my own eyes.

Maybe I'm missing something, but I don't see any other alternatives. Do you?
---


This class action suit is addition to the Department of Justice's lawsuit. The validity of these suits is widely debated. For example, a recent article from NYU law professor Richard Epstein predicts that the Department of Justice's antitrust suit against Apple and publishers over e-Book pricing is a mistake and that Apple is likely to beat it.

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Steve Jobs Email Made Public in E-Books Class Action Suit
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Comments (4)
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joyz
joyz - May 16, 2012 at 5:44am
Well said rag!
NoGoodNick
NoGoodNick - May 15, 2012 at 7:57pm
One single 'talking head' predicted that Apple would 'beat' the lawsuit, but law isn't determined by whomever is looking for publicity. And besides, even if Apple does get away with it, if the book publishers don't, it'll STILL break the monopoly hold they're holding on all book sales, which is the whole point of the lawsuit.
Frank
Frank - May 15, 2012 at 8:05pm
The alternative of Amazon controlling the e-book market is a far stronger monopoly than Apple's (which isn't a monopoly since they are only taking a cut of publisher set prices). Amazon's policy of taking a loss on e-books only serves to destroy smaller competitors.
joyz
joyz - May 15, 2012 at 7:56pm
Seems like openly expressing the options available to MR.X(conspirator ) nothing out the ordinary
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