Females, Ethnic Minorities Are More Likely to Own a Smartphone

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Posted May 7, 2012 at 4:12pm by iClarified

New Nielsen data from March 2012 reveals that a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS.

Looking at this growing group of smartphone owners in the U.S., Nielsen found that:

● 50.9 percent of female mobile subscribers carried smartphones in March 2012, compared to 50.1 percent for men.
● Looking at multiple smartphones are particularly popular among those ages 25 to 34: More than two out of three in this age group have a smartphone.
● Asian Americans lead smartphone adoption with 67.3 percent using a smartphone as their primary mobile handset.
● Almost three in five Hispanic mobile subscribers use smartphones, and a majority of African-Americans own smartphones

Check out the charts below...

Females, Ethnic Minorities Are More Likely to Own a Smartphone

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NoGoodNick - May 8, 2012 at 2:17am

I'll tell you what, tell me what Romney uses--the kind of the 'old white guys'--and I'll be sure to avoid it. Wonder if Obama is still using his old Blackberry?

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PDADoc - May 7, 2012 at 8:58pm

I'm wondering why this information would be relevant to the general public. I understand that companies commission these studies from time to time to home in on a target demographic. What I don't understand is why this would be considered newsworthy. And for anyone who might be inclined to take this personally, I make my remark with no malice or offense. I'm just curious, is all.