Apple to Launch $799 MacBook Air in Q3 2012?

Apple is reportedly preparing to launch a $799 MacBook Air in the third quarter of 2012, according to DigiTimes sources.

Although Acer has recently reduced its ultrabook shipment target, Intel continues to aggressively push ultrabooks and is aiming to have the devices priced at US$699 in the second half of the year. However, if Intel is unable to bring down ASPs to its goal, the price gap between ultrabooks and the US$799 MacBook Air may further postpone the time ultrabooks become standardized, the sources noted.

Currently the lowest priced 11-inch 64GB MacBook Air is priced at $999; where as the cheapest 13-inch 128GB version is $1299.


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